SeriousPR: Yellow Door

Yellow Door

Brief

Raise awareness of MD prior to Yellow Door book launch.

Response

Positioned the MD as a market commentator, and supported this with series of profiles across Ireland key business and consumer press which led to heightened interest when book was launched in early December.

Results

Highly successful book launch; significant pre and post publicity across all key media platforms. Coverage generated in many daily newspapers and mainstream publications. Interviews through several channels including UTV and the BBC.