SeriousPR: Yellow Door

Yellow Door

Brief

Raise awareness of MD prior to Yellow Door book launch.

Response

Positioned the MD as a market commentator, and supported this with a series of profiles across Ireland key business and consumer press which led to heightened interest when the book was launched in early December.

Results

Highly successful book launch; significant pre-publicity and post-publicity across all key media platforms. Coverage generated in many daily newspapers and mainstream publications. Interviews through several channels including UTV and the BBC.