SeriousPR: Wine And Brine

Wine And Brine

Brief

To grow Wine and Brine’s reputation amongst key influencers and local foodies. To create talkability around what is one of the province’s shining culinary jewels and its ‘celebrity chef’, Chris McGowan.

Response

Our energetic team quickly got to work creating noise around the restaurant launch using Chris McGowan’s excellent reputation as a key platform. We commissioned and managed photography that was consistent with the restaurant’s brand and created compelling copy for their marketing collateral. We leveraged our strong media relationships to deliver high profile coverage.

Results

We delivered high profile coverage in Ireland’s best read newspapers, created opportunities for broadcast coverage and produced a fitting professional bio as part of a press kit. Wine and Brine also won the Local Restaurant of the Year category in the Waitrose Good Food Guide awards.