SeriousPR: Western Signs Up for Serious Partnership

Western Signs Up for Serious Partnership

SERIOUS is delighted to have been re-engaged by one of Northern Ireland’s leading specialist construction firms for an ongoing UK and Ireland-wide profile building campaign.

For SERIOUS, being appointed by Tyrone-based Western Building Systems is something of déjà vu as the Belfast-based consultancy worked successfully with them for five years prior to the economic downturn.

Western is one of the most successful construction firms of its kind. A family-owned business in existence for more than 30 years, it delivers a range of bespoke building solutions across the education, health, commercial, social housing and private residential sectors. Western has enjoyed significant growth in the past five years and it is set to continue on this trajectory.

Western Building Systems’ Operations Director, Declan McCloskey (pictured right of his father, Martin), said his company had chosen SERIOUS due to their market-leadership in construction marketing and PR.

“It’s important we have a PR partner we can trust to be alert to opportunities to build our profile throughout the UK and Ireland and to have access to sound PR advice.

“We have known SERIOUS for many years and we are delighted to be re-united with them after a break of some four years. Our decision to engage SERIOUS is in line with our strategic objective to continue to grow our business across all core sectors and to position ourselves as an innovative and reliable provider of bespoke building solutions.”

SERIOUS founder and MD, David McCavery, said he and his team were thrilled to be entrusted with the responsibility of helping Western continue its strategic expansion throughout the UK and Ireland.

“Western is a truly dynamic company with significant potential to further grow its brand presence across its core sectors. We believe we are a perfect fit and our team is really excited to be working with such a stellar, owner-managed and growth-focused company.”

SERIOUS, which celebrates its 10th anniversary later this year is a multi-award winning PR and Marketing consultancy. It has won more UK PR awards than any other small agency in NI over the past three years and was recently featured in a UK-wide top 40 PR agency league.

It has particular expertise in marketing firms in the construction, food and professional services sectors and its clients include Tesco, Acheson + Glover, Cleaver Fulton Rankin and Kestrel Foods.