SeriousPR: Wake up to…Local

Wake up to…Local

It was no ordinary morning for the residents of one Belfast street, as they woke to find an uniquely Northern Irish parcel at every door. To celebrate the launch of its new online magazine – NI Food Love Stories (www.tasteni.com) – Tesco Northern Ireland delivered the surprise foodie gifts to Lisbon Street, just east of the city centre, as the sun rose over Belfast.

Hampers full to the brim of local food and drink were left on doorsteps before the first curtain was pulled and included products from Punjana and Tayto; baking greats, Genesis and Scott’s; as well as artisanal craft cider and beer brands – an emerging specialism here in the region. NI Food Love Stories is the first online magazine of its kind in the Province. Full of local supplier profiles and news, tips from local chefs and recipes using the best local produce, it is designed to be the go-to hub for anyone passionate about local food and drink.

Brief

Response

Results