SeriousPR: Upstream



To assist with the rebranding of Upstream Working Capital and build a strong awareness of their professionalism and expertise.


We devised a comprehensive communications strategy including facilitation of meetings with key influencers. We carried out business profiles for Upstream’s MD, Judith Totten and successfully leveraged her strong credentials as an expert within Northern Ireland’s SME sector.


The rebranding and relocating to Belfast city centre was covered extensively in the daily newspapers, specialist press and broadcast media.