SeriousPR: Two national ‘bests’ join forces

Two national ‘bests’ join forces

Forest Feast Exotic Dried Mango named as ‘nation’s favourite mango’ and brand appoints record-breaking local Paralympian as ambassador

Forest Feast Exotic Dried Mango has been named the Nation’s favourite dried mango snack in independent research from AC Nielson, 20 years after parent company, Kestrel Foods first launched onto the market.

In celebration of the accolade and its 20th anniversary, Forest Feast has appointed a brand ambassador, finding the perfect fit in a local Paralympian with a similar claim to fame.

Bethany Firth, of Team GB and hailing from Seaforde, County Down, is officially the nation’s most successful Paralympian after taking home three Gold and one Silver at this year’s Olympic Games.

A record holder for the 100m backstroke, the 200m freestyle and the 200m Individual Medley, Bethany approached Kestrel Foods upon returning from Rio, naming Forest Feast Dried Mango as her snack of choice for training and competitions.

Fat free and high in fibre, Bethany uses Forest Feast Dried Mango to give her the energy boost she needs before training and competitions as well as snacking on it post-training.

Lorraine Hall, Sales and Marketing Director, said: “Being named the ‘nation’s favourite mango’ is a real coup for Forest Feast. For 20 years, we have prided ourselves on the quality of, and story behind, our dried mango product. From our partnership with PREDA which has allowed us from day one to support farmers in the Philippines and help them and their families achieve a better quality of life, to celebrating 20 years in business this year and all that has happened in between, this is an exciting anniversary for us. Taking the number one spot in the whole of the UK marketplace is an accolade befitting such an important milestone in our history.”

“Bethany is an incredible athlete – the fact our Dried Mango fuelled her training sessions and Olympic races is pretty amazing. We already have a legacy of supporting swimming clubs here in Northern Ireland and having Bethany as our proud brand ambassador only reinforces our commitment to swimming and sports in general as well as promoting the health and wellbeing benefits of healthy snacking to complement an active lifestyle. It’s a winning combination.”