SeriousPR: Shredbank

Shredbank

Brief

Promote document shredding company ShredBank as a leading specialist in NI, and emphasise their focus on environmental issues and corporate social responsibility.

Response

We worked as part of a professional marketing services team to craft the brand story and then bring the concept and story to market. We focused on the problem/solution model and played up the fact this new service and brand was the answer for businesses who wanted their confidential documentation dealt with outside their own premises. This approach helped remove the fear businesspeople have of their information falling into the wrong hands. As well as generating a number of high impact business profiles that helped the young brand punch above its weight we supported a primary schools’ competition on a recycling theme with a ‘Shredathon’ to be held at the winning school, and invites to the local community to bring along personal documents for shredding at ShredBank’s mobile shredding truck positioned at the school. The competition was run in association with the News Letter, owned by Johnston Press which allowed the opportunity for the competition to be promoted more heavily in Morton weekly newspapers throughout Northern Ireland.

Results

High level of press coverage through the News Letter, Morton weekly newspapers and other weekly newspapers throughout Northern Ireland. This included the launch of the competition, finalists’ entries printed in the News Letter with an opportunity for readers’ to vote for the winner and more coverage of the presentation to the winning school and individual pupil as well as a ‘Shredathon’.