SeriousPR: Ross Boyd Business Advisors

Ross Boyd Business Advisors


How do you make a firm of accountants stand-out in a crowded market? That was the brief we were given by highly regarded business advisory firm, RBL who were planning a move into the heart of Belfast and wanted to use the opportunity to build some profile around their brand offering.


We love challenges like this and were relieved to find a client who was open to breaking the mould in terms of the typical corporate event that you might expect from a firm of accountants. Firstly to help inform RBL’s marketing strategy we delivered an insightful brand storytelling workshop delivered by our award winning Creative Director, Andy Green. Next step was the creation of a strong news release that we agreed would be targeted towards key media outlets in Belfast together with pictures from an event we helped create at the trendy Established Coffee premises in Cathedral Quarter featuring internationally renowned mentalist, David Meade. As well as strong still photography, we shot a number of short testimonial videos to capture the moment and help promote our story.


The event and move to Belfast was covered extensively in the daily newspapers and a number of online business portals. The fun videos were also able to be used on the recently developed RBL website.