SeriousPR: Hygge Happenings

Hygge Happenings

In a digital world where we’re constantly ‘on’, the hygge trend is refreshingly simple. Pronounced hoo-ga and originating from the Danes, who are reportedly the happiest nation on earth, the hygge philosophy is all about the pursuit of everyday pleasures and taking time to enjoy homely, warming activities and spending time with close friends and family.

It’s not only a lifestyle trend which has grown in popularity in recent years, it has also been adopted for audiences in the UK and Ireland by brands such as Ikea and most recently, Carlsberg.

The cultural phenomenon has also sparked a host of books to guide readers through the philosophy and the simple ways to embrace it. So with winter’s grip upon us, we’ve rounded up some of the best-selling hygge guides to help you introduce a little Danish perspective to your life.

9780241283912 The Little Book of Hygge: The Danish Way to Live Well: The Danish Way of Live Well, Meik Wiking

This international, New York Times and Sunday Times bestseller, has sold over half a million copies around the world. Written by CEO of the Happiness Research Institute in Copenhagen, Meik Wiking is committed to finding out what makes people happy and has concluded that hygge is the magic ingredient that makes Danes the happiest nation in the world.

91P+NcRcCgL Hygge: The Danish Art of Happiness, Marie Tourell Soderberg

Full of beautiful photographs and simple, practical steps and ideas to make your home and life both comfortable and cheering all year round, this book is the easy way to introduce hygge into your life.

81vIoI RNmL How to Hygge: The Secrets of Nordic Living, Signe Johansen

With a dedicated recipe section and chapters on Scandi chic interiors, this book offers some easy tips on how to inject some Scandinavian ideas for good living into your life.

The Book of Hygge: The Danish Art of Living Well, Louisa Thomsen Brits 61O3iOcG rL

Louisa Thomsen Brits is half Danish, half English, so she knows her stuff and perfectly translates the hygge customs for non-scandi readers. Her book is a beautiful guide to the everyday life philosophy for better living.

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