SeriousPR: Harvey Group

Harvey Group

Brief

To announce Harvey Group’s acquisition of energy renewable specialists Solmatix Renewables and communicate the benefit to Northern Ireland’s renewable energy sector.

Response

Our team quickly got to work generating a PR plan that would lead to strong media coverage for the acquisition, creating awareness and understanding of its positive impact for the NI energy market. We communicated Harvey Group’s achievement since starting in 2008 and how the move would facilitate further expansion into the multi-million pound UK and Ireland market.

Results

  1. The project received 39 pieces of coverage throughout Northern Ireland and GB. We successfully created awareness on the significance of the acquisition, which could transform the renewable energy sector in Northern Ireland.