SeriousPR: Cleaver Fulton Rankin

Cleaver Fulton Rankin

Brief

Assist the firm to generate a corporate profile consistent with its market-leading position in Northern Ireland.

Response

SERIOUS worked with the firm’s directors over a four year period to create and deliver a comprehensive PR programme capable of reinforcing Cleaver Fulton Rankin’s unique brand and differentiating it from other law firms.

During our time with Cleaver Fulton Rankin we worked with the firm’s senior team to freshen up a quite conservative corporate image. Furthermore we identified and negotiated a number of thought-leadership articles within key media including those relevant to areas of potential growth for the firm. These articles provided senior CFR figures with the opportunity to comment on topics and areas of interest to the local business community ranging from items on new legislation to cybersquatting. We worked closely with their marketing committee, advised on strategic business development and generated ideas for topical events. In addition we contributed to their re-branding exercise and came up with the idea for the firm’s first TV ad to mark their 125th anniversary.

Results

Our work with Cleaver Fulton enabled it to further establish itself as being recognised amongst the top law firms here and its expertise across a range of specialist areas was reflected in its consistent media profile. A measure of our success was when the firm appointed a new MD and the news, in the words of the client, was literally ‘everywhere’.