SeriousPR: BNRG Northern Power

BNRG Northern Power

Brief

Assist BNRG Northern Power with a market-entry strategy. Stakeholder engagement programme and PR support for the first major solar park in the province.

Response

We devised a comprehensive communications’ strategy for BNRG including the facilitation of a number of meetings with key influencers. We also planned a series of media profiles for the firm to explain the potential of solar energy generation in Northern Ireland.

Results

Working with a leading Planning Consultancy BNRG obtained planning permission for the first utility scale solar park in Northern Ireland. SERIOUS facilitated several meetings with major influencers and decision makers. We also generated significant media coverage once the ‘green light’ had been given to the scheme. Our work with BNRG is ongoing as it seeks to roll out other similar projects.