Category | Case Studies
We agreed we should play up the brand equity that lay in the family name of those who ran the business, both of whom had strong reputations in the marketplace. Principal, Gerry Gilpin is an ex-Irish rugby international. We worked as part of a professional team to help create the brand personality (including a strap line of Better People Better Business) and then set to work publicising the good news using a range of communication channels including a re-vamped website, direct mail, e-marketing and publicity in local business supplements and journals.
Our Never Monday picture shoot in Belfast’s Cornmarket caused quite a stir – tourists were even shooting video! Our publicity programme was geared around the promotion of Northern Ireland’s first pop up apartment at Gloucester Street where potential purchasers of Never Monday apartments at Montgomery Street could get a life size feel for what’s on offer at the luxury turnkey apartments which kick off at under £80k.
We love challenges like this and were relieved to find a client who was open to breaking the mould in terms of the typical corporate event that you might expect from a firm of accountants. Firstly to help inform RBL’s marketing strategy we delivered an insightful brand story telling workshop delivered by our award winning Creative Director, Andy Green.
Our work with McAvoy is wide and varied. We provide strategic marketing advice, write brochures, ezines, source speaking engagements and regularly secure high impact coverage on key trade publications in GB and Ireland. Our work has also involved the facilitation of a brand story telling workshop to help the senior team at McAvoy hone their story,
We put together a programme to celebrate Thornton’s 50 year anniversary which announced the expansion of the company including the creation of up to 50 new jobs over a five year period. We have secured several profiles of the MD within specialist and business press.
Our team quickly got to work generating a PR plan that would lead to strong media coverage for the acquisition, creating awareness and understanding of its positive impact for the NI energy market. We communicated Harvey Group’s achievement since starting in 2008 and how the move would facilitate further expansion into the multi-million pound UK and Ireland market.
We used our extensive experience of marketing in the food and drink sector to deliver a comprehensive communications strategy to launch the new brand identity. We worked closely with those in LacPatrick, managing everything from the company’s webpage, newsletters, press releases and investment announcements. We planned internal and external communications and worked closely with the senior executive and boards of both co-ops throughout the process.
We devised a comprehensive communications’ strategy including facilitation of meetings with key influencers. We carried out business profiles for Upstream’s MD, Judith Totten and successfully leveraged her strong credentials as an expert within Northern Ireland’s SME sector.
Our team quickly got to work generating photography that was consistent with his new brand which had been developed by Belfast agency Part Two and quickly generated a quirky press release to support the picture and get The King’s message out there. We also generated a series of feature profiles in trade press and online portals as well as the daily newspapers.
SERIOUS worked with leading local freestyler, Jamie Knight to deliver a fabulous picture shoot in the Hill Street area of Belfast and also – to give a genuinely urban feel – we also did a shoot in the subway close to Custom House Square. The pictures were stunning and helped carry an already strong story centred on innovation.