Category | Case Studies
We worked as part of a professional marketing services team to craft the brand story and then bring the concept and story to market. We focused on the problem/solution model and played up the fact this new service and brand was the answer for businesses who wanted their confidential documentation dealt with outside their own premises.
During our time working with Tesco in Northern Ireland we have heightened awareness of its role as a major employer in Northern Ireland but also has a 53-store shop window for the best of local produce. We have been involved in helping devise and deliver the highly successful Switch to Local campaign which began in 2013 and we launched the 100% campaign to promote Tesco’s commitment in particular to local beef, pork, chicken, milk and eggs. We have also promoted a number of new store openings and the fabulous Tesco Taste NI events at Custom House Square.
We worked as part of a professional marketing services team to craft the brand story and then bring the concept and story to market. We focused on the problem/solution model and played up the fact this innovative new product had been developed by a Derry mum who was fed up with having to transport a bulky, heavy seat booster for her young children when she wanted then to travel with her. What’s more she was continually frustrated when going on holidays to find car hire firms often could not provide suitable seat booster which met with health and safety requirements.
SERIOUS conducted a comprehensive stakeholder-mapping exercise which identified all interested parties and graded them in terms of priority. This list included members of the co-op, staff, retailers, Invest NI, local neighbours, local councillors and MLAs.
Ongoing PR campaign to promote the company’s designs in a variety of projects and its added range of specialist services; positioning TODD Architects at the very heart of Belfast’s ongoing urban regeneration; highlighting its numerous prestigious award wins and its ongoing success in current economic downturn.
Press pack issued in advance of show to all major food journalists in UK and Ireland. Involved local Government Minister in advance photo-shoot and worked with Assembly officials to arrange visit to client stand. Photo shoot and press release endorsed by celebrity chef Jenny Bristow issued widely to local and national press and media.
We agreed we should play up the brand equity that lay in the family name of those who ran the business, both of whom had strong reputations in the marketplace. Principal, Gerry Gilpin is an ex-Irish rugby international. We worked as part of a professional team to help create the brand personality (including a strap line of Better People Better Business) and then set to work publicising the good news using a range of communication channels including a re-vamped website, direct mail, e-marketing and publicity in local business supplements and journals.