Category | Blog
05 August 2017
The end of university was a blur of dissertation amendments – midnight library sessions and an attempt to make the most out of my last few student discount purchases. I was so busy during my final year that I found it difficult to make time to think about life after graduation.
To succeed you have to make the most of what you have got and explore different ways to create a competitive advantage. One obvious route is to examine any potential economies of scale: how can you focus and use your expertise and specialism to do more of perhaps fewer things at a lower cost than the others.
05 April 2016
If you ran a shop you wouldn’t dream of not having the lights on, nor the front door closed. Yet is that a reality for many businesses when it comes to marketing themselves and selling who they are to the world at large?
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