Category | Blog
28 December 2018
This Christmas the anticipation began as it usually does with a focus on the major brands Christmas ads and the competition to win Christmas (and the internet!) with their TV ads. Unlike times past, the real impact of these ads is not measured on TV itself but rather if they go viral on social media and strike an emotive chord with a mass audience online (clicks, Retweets, Likes… the whole shabang!).
21 December 2018
In a digital world where we’re constantly ‘on’, the hygge trend is refreshingly simple. Pronounced hoo-ga and originating from the Danes, who are reportedly the happiest nation on earth, the hygge philosophy is all about the pursuit of everyday pleasures and taking time to enjoy homely, warming activities and spending time with close friends and family.
07 December 2018
In the final stages of my Masters degree in PR and Comms, I was fortunate enough to secure a full-time position with Serious PR (yay!) Four months in and getting used to the 9-5 life, I wanted to reflect on some of the things I’ve learnt along the way, with a few tips for students or interns hoping to secure their first full-time job in PR.