Category | Blog
18 May 2018
Old and young from every county of Northern Ireland gather once a year for the most exciting date in the calendar. No, not Christmas, the other one, the Balmoral Show. With spring weather being somewhat sporadic in Northern Ireland, we weren’t sure whether to throw on our wellies or our sunnies so we came well prepared for all weathers and brought both
07 April 2018
The millennial era has brought with it a huge emphasis on social media, influencers, bloggers, real-time news platforms and mass media consumption on a scale that was pretty unimaginable before the emergence of mobile devices en masse.
You never want to become the one person at the party who no one can get away from. Even when you move to another area, you can’t escape the sheer volume of their voice. At the same time, sitting quietly in a corner not talking to anyone isn’t going to help you win a popularity contest either.
There’s nothing more infuriating and embarrassing than turning up to a party looking stunning, only to discover another person turned up in the same outfit 30 minutes before you. It’s even worse if we think they wear their outfit better than we do. This can be the situation when blindly charging forward with a concept for your brand’s identity. To avoid this uncomfortable situation, you must have the experience, and perform the correct research, to ensure you’re not wearing the same outfit as another brand.
During my undergraduate degree, I threw myself into the University lifestyle, it was three years of travelling, making as many new friends as I could and collecting amazing experiences. Cliché as it sounds, it was as much an opportunity for me to grow into myself rather than a platform to start building a career. After graduating, I secured a job, packed my bags and moved to an exciting new city and worked in finance for two years.
04 April 2018
When you’re at a noisy party you may have noticed the uncanny ability we have to zone out the background hubbub, allowing us to listen and speak to a single person. This phenomenon is known as The Cocktail Party Effect, and provides a great analogy for our approach to getting you heard.