SeriousPR: All Natural Slims hit the shelves of Tesco

All Natural Slims hit the shelves of Tesco

Healthy food aficionados from Northern Ireland will now be able to get their fix of All Natural Slims – the healthier bread alternative – from their local Tesco store.

Tesco Northern Ireland is the only supermarket to stock the award-winning Fermanagh-born snack brand, which has amassed quite a following since launching last year.

An entirely new concept in the healthy snacking category, the brand’s multigrain pops – Slims - are made from just three ingredients (wheat, brown rice and corn) and are under 20 calories each. The three flavours – Original, Onion and Honey Wheat – are also complemented by two tasty, tangy dips – Mexican Tomato and Indian Salsa.

Both product variations have been celebrated by slimming groups fans for their low calorie count, great taste and versatility.

Jonathan McWhinney, Buyer at Tesco Northern Ireland, said: “All Natural Slims pops and dips are the perfect addition to our shelves, offering our customers a healthier choice of snack that doesn’t compromise on taste. We know Northern Irish shoppers love locally produced items as well so the fact this brand adds to our ever-growing line of local products is a win-win.”

James Connolly, Director, JFC Distribution, said; “Having only launched last year, we’ve been delighted at how popular the products are already – we’ve sold more than 500,000 bags this year alone. Getting a nod from the slimming group community has helped boost sales and grow brand awareness so now with the listing in Tesco, the sky is the limit for the brand as we introduce more consumers to the lighter-than-air pops and tasty dips.”

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