World Touring Cars are a sponsor’s dream

Many of us have a passing interest in motorsport, fuelled perhaps by the glamour of F1.  Fast cars, pretty girls, cool guys and a plethora of the world’s top brands.

World Touring Cars, as we have learned over the past few months, is the equivalent of F1 in saloon cars. Supported by F2 these guys from literally all over the world are hitting speeds of up to 165mph which makes for a fantastic spectator watch.

Almost 700,000 people attend the various WTCC meetings throughout the season and the races are watched by around 400 MILLION television viewers thanks to the strong support of Eurosport.  WTCC attracts a significant following in the print world too, with newspapers like the The Sun, The Mirror and a host of mags dedicating hoards of single column inches to the championship – all of which provide a major marketing opportunity for sponsors.

World Touring Cars is a massive opportunity for sponsors to have their brands exposed to potential buyers whether they be consumers or businesses.

Our man, Colin Turkington, the current British Touring Car Champion who came home from last weekend’s WTCC event with four trophies plans to compete in at least two further World events in the Far East.  He currently enjoys support from a variety of top brands including e-Bay Motors and Lafarge Cement, but we are currently on the look out for a small number of organisations to get behind him and help provide additional cash to enable him to compete once again against the best in the world in Japan and China.

If you would like your organisation to be involved contact us at growingreputations@seriouspr.com before 31 August.

To find out more about WTCC why not visit their website www.fiawtcc.com?

Colin Turkington at Brands Hatch. Click on the image and look out for the Serious PR logo left of the front wheel!