“Global brands are not just weathering change, but driving it,”
-Jez Frampton, Interbrand’s Global Chief Executive Officer.
The world’s most valuable brands were announced today, with Apple retaining the top spot as the world’s most valuable brand worth $178bn. Google placed second at $133bn, and Coca-Cola third at $73bn.
Automotive and technology brands dominated the ranking, with Retail recognised as the Top Growing Sector, increasing by 19 percent.
The fasted growing brand was social media giant, Facebook, rising 48 percent to $32.6bn, followed by Amazon, up by 33 percent. Despite a 10 percent loss in its value, HSBC was the highest placing UK brand, $10.5bn.
So what makes a brand so valuable? These brands were rated on four aspects:
Financial performance of the products or services offered
The ability of the brand to influence customers
The strength of the brand to command a premium price
The report clearly shows the top brands are ones that continue to grow by expanding into new markets and create better experiences for their customers.
Congratulations is in order…
We’re delighted for our clients, renowned chef, Chris McGowan and wife, Davina, who have seen great success this year for their restaurant in Moira, Wine & Brine. Wine & Brine has just received a prestigious Bib Gourmand in this 2017 Michelin Star awards. The accolade follows the titles of Best Newcomer in the 2016 Irish Restaurant Awards and Best Local Restaurant in the UK, conferred by the Waitrose Good Food Guide in July.
And there’s no signs of slowing down.
Wine & Brine, is one of the food establishments that have put Moira on the map as something of a foodie hub. In recent years, more food festivals and gourmet dining have encouraged people to flock to Moira to enjoy and engage with great local food.
Speaking of food…
Next week (8-16 Oct) is Belfast Restaurant Week, where restaurants will showcase the best local food on offer, and the passion that goes in to preparing the meals. We’ll be leaving the lunch boxes at home and taking advantage of it. From breakfast to an express lunch, afternoon tea to a fine dining dinner experience, there’s lots of delicious options to tuck in to. So why not step away from the over and treat yourself to meal out (or two, or three…)