Western Building Systems

BRIEF

To work as a surrogate marketing division for the Tyrone-based construction company.

RESPONSE

To devise and implement a variety of marketing communications activities to build awareness for Western and its people in a range of key target audiences – such as government bodies, the local community and building professionals — by utilising publicity, advertising, sponsorship and new media campaigns.

RESULTS

Western continues to build its brand profile on both parts of the island.  In April of 2009, the company won four separate contracts to build schools across the UK and Ireland with a combined contract value in excess of £2 million.  The team at Serious PR continues to be instrumental in growing this company’s reputation.