The Boat, Belfast

BACKGROUND

The Boat is one of Belfast’s most iconic buildings. Designed by award-winning architect, Barrie Todd, the building occupies a prime position overlooking the recently rejuvenated Belfast waterfront.  The building comprises a mix of retail, office and high-end apartments with spectacular views over the city and beyond.

BRIEF

Our brief was to bring this stunning location to the attention of potential tenants or purchasers.

WHAT WE DID

We developed a comprehensive communications plan, working closely with the developer and the commercial and residential estate agents.  This involved media visits, in-depth editorial  feature profiles and an emarketing campaign.

THE BOTTOM LINE

The development has received extensive television, radio, magazine and press coverage throughout the UK. We even persuaded UTV’s Tina Campbell and Malachy Cush to pay us a visit for a piece that was broadcast on primetime local television. The Belfast Telegraph’s highly respected Property Editor, Helen Carson, described The Boat has having the best views in Belfast and the apartments were recognised as one of the most desirable places to live in Northern Ireland by the same paper.