The Ulster Fry remains a firm favourite, but Tesco is out to prove in the coming weeks that Northern Ireland’s breakfast table has evolved down the years.
The leading retailer is staging a major in-store promotion to show Northern Ireland suppliers offer breakfast products to suit all tastes.
These days granola, nuts, seeds and grains from home are as readily available in Tesco NI’s 56-strong store network as soda farls, potato bread and bacon.
The ‘Enjoy A Northern Irish Breakfast’ initiative is part of the ongoing Tesco Taste Northern Ireland campaign aimed at supporting Northern Ireland food and its producers.
Tesco, which has more than 90 local suppliers and stocks more than 1,200 local products, spends nearly £600million on Northern Ireland products each year.
The three-week in-store celebration began earlier this week and Tesco is calling on everyone to really celebrate the Northern Irish breakfast on Friday (30th January) in particular – in a bid to encourage the public to enjoy breakfasts made from locally-sourced products.
Caoimhe Mannion, Marketing Manager for Tesco in Northern Ireland, said: “Breakfast is an important part of everyday life in Northern Ireland and we view this as an opportunity to not only celebrate the Northern Ireland breakfast but also the many local suppliers whose breakfast products are available in our stores.”
Among the products being showcased via the ‘Enjoy A Northern Irish Breakfast’ initiative are yogurt from Belfast-based Dale Farm and Clandeboye Estate from Bangor, granola from Portaferry-based Just Live A Little, porridge and oat products supplied by White’s of Tandragee and seeds from Armagh company Linwoods.
Sausages made by Cookstown-based Karro, Londonderry’s James Doherty Meats and Ballymena-based Doherty and Gray will be in the shop window, too, along with bacon from Sprotts in Portadown plus bacon from Karro and white and black pudding from James Doherty Meats.
Eggs supplied by Dungannon firm Skea Eggs and butter and milk from Belfast-based Dale Farm are part of the mix as well alongside an abundance of bread products – wheaten bread, soda farls, potato bread, pancakes, muffins, sliced bread, griddle scones and bagels – from suppliers including Irwin’s of Portadown, Genesis of Magherafelt and Belfast-made brands Ormo, Sunblest and Hovis.
To top it all off the breakfast event will include beverages from Thompson Teas in Belfast and coffee from Lisburn companies Johnson Brothers and Robert Roberts.
And if you’d like to sample some local breakfast fare call in to the Tesco Extra at Knocknagoney on Saturday 31st January where a number of Northern Ireland food companies will be showcasing their breakfast products