Templeton Robinson

BRIEF

To generate interest in sale of footballing legend George Best’s family house in Belfast

RESPONSE

Editorials providing family background to George Best’s life at the Belfast property, concentrating on the human interest story accompanied by old family photos at the house

RESULT

Widespread coverage in local and national press and media. The story ran for many months with updates on prospective sales. Publicity also generated sale by an organisation to preserve the house as a heritage site/ possible ‘Best’ museum