ShredBank

BRIEF

Promote document shredding company ShredBank as a leading specialist in NI, and emphasise their focus on environmental issues and corporate social responsibility

RESPONSE

Combined primary schools’ competition on recycling theme with a ‘Shredathon’ to be held at the winning school, and invites to local community to bring along personal documents for shredding at ShredBank’s mobile shredding truck positioned at the school
Competition was run in association with the News Letter, owned by Johnston Press which allowed the opportunity for the competition to be promoted more heavily in Morton weekly newspapers throughout Northern Ireland

RESULT

High level of press coverage through the News Letter, Morton weekly newspapers and other weekly newspapers throughout Northern Ireland. This included the launch of the competition, finalists’ entries printed in the News Letter with an opportunity for readers’ to vote for the winner and more coverage of the presentation to the winning school and individual pupil as well as a ‘Shredathon’