SERIOUS PR struck GOLD in this year’s industry Oscars – the CIPR PRide NI regional Awards which took place at The Culloden Hotel.
We took top spot in the Best Use of Digital category for our Tesco Does Strictly Come Shopping campaign as part of a brief from Tesco GB to launch their next generation Clubcard.
The judges’ citation remarked how we had transformed a routine brief into a creative approach to grab Tesco customers’ attention in unique way that had customers literally dancing in the aisles.
As part of the campaign we utilised video, traditional press, online press, Facebook, Twitter and Radio to bring our creative ideas to life.
David McCavery founder and MD of SERIOUS said the latest award had reinforced his agency’s position as a pioneering niche player offering new communications solutions for new times throughout the UK and Ireland.
“2015 has been a fabulous year for our team which is small but highly experienced. To have our work recognised by senior peers from the UK industry is really gratifying. It’s always interesting to benchmark yourself against the best agencies and really satisfying when you do well.”
SERIOUS was also commended for its overall achievement in Public Relations, winning the Silver award for Outstanding Small PR Consultancy.
The CIPR Pride Awards are now in its 12th year, and are the most credible UK-wide awards in the public relations industry. They celebrate outstanding campaigns, PR professionals and teams across 9 UK nations and regions, with around 950 entries received from public relations teams, consultancies and individuals across the UK
SERIOUS which celebrated its 8th anniversary in October was also shortlisted for Best Integrated Campaign and Outstanding PR Consultancy – just weeks after winning Corporate Vision’s UK Full Service PR Agency of the Year.