A pioneering Belfast-based marketing communications’ agency has become the UK’s Freshest Small PR Team following its success in the 2014 UK Fresh PR Awards held at the Hilton, Deansgate, Manchester.
The agency which specialises in food and drink, professional services, energy and construction marketing outscored two well established London firms for the title with judges describing the category as boasting ‘three excellent shortlisted contenders but having only winner’.
The accolade comes just weeks after the agency’s first foray into the CIPR PRide NI Awards where it received three Silver gongs in the Community Relations category for its work with Tesco in Newry, the Outstanding Small Agency and the overall Outstanding Public Relations’ Consultancy.
Founder and MD, David McCavery said the latest award was clear recognition that Northern Ireland agencies can compete successfully against their GB counterparts.
The judges commended SERIOUS for its innovative ‘virtual’ business model which offers its clients access to a range of UK-wide expertise across a range of disciplines including PR, Brand Storytelling, Digital, Social, Branding and marketing consultancy.
David McCavery said a bold strategy initiated in 2010 to re-invent SERIOUS as a premium, specialist virtual marketing communications’ agency which taps into UK-wide market-leading talent was now paying dividends.
“With the old labels of ‘PR’, ‘Advertising’ and ‘Social Media’ becoming increasingly blurred, uncertain or even confused, SERIOUS provides media neutral solutions that are savvy and smart, forward-focused rather than rear-view focused.
“Strong client endorsements, a distinctive brand proposition and a record for high quality work have led to these recent recognitions and positioned us for further success in 2015 and beyond. These accolades are evidence we are pursuing the right strategy but our focus will continue to be on serving our clients well and delivering outstanding work for them.“
SERIOUS, which was formed in 2007, is based in the heart of Belfast city centre and has worked for a range of clients including innovative start-ups like BubbleBum and ShredBank through to SMEs such as Portview, Cleaver Fulton Rankin and the McAvoy Group. It is also the retained PR agency for Tesco in Northern Ireland.