Serious marketing campaign drives 1,500 to Tyrone

One of Western's stunning park homes

Western Building Systems have been one of our longest-standing clients.  Our relationship stretches back almost seven years.

Over those years they have grown to become one of Ireland’s market leaders in terms of rapid-build projects and products.

To mark the official opening of their £2m HQ in Coalisland we were tasked with developing a through the line marketing programme that would drive footfall to their new showrooms and create awareness of their modular product range.

Our team used a blend of traditional and digital media channels to communicate news of an official opening ‘long weekend’ where members of the public would be able to see for themselves how this innovative, family-owned company, actually makes their modular homes, schools and hospitals.

We drove the message through Belfast-based property press, agricultural supplements, local newspapers and generated significant coverage on radio.

And the result? A client with a smile on their face – more than 1,500 potential customers through their doors over the four day period and a number of properties sold.

All goes to show: Serious marketing campaigns work – even in an economic downturn.

Serious MD, David McCavery at the Western launch