Portview Fit-Out help bring brand’s unique identity to life 
  • Posted 2 years ago

International lifestyle brand kate spade New York has opened its largest UK store at 182 Regent Street.

Capitalising on its global appeal, the brand’s unique identity was brought to life for the London market by architects Househam Henderson and Portview Fit-Out.

The 600m² store at Regent Street spans two floors and offers its wide product assortment, ranging from homeware to handbags to children’s wear. Differentiating itself from the company’s other London stores, the Regent Street location is designed to showcase the full in-store and brand experience, putting the world of Kate Spade New York under one roof.

The fit-out brought challenges for the project teams, not least that the upper floors of the building were occupied by 1000 people working in open-plan offices, limiting the timings of fit-out works. Materials deliveries were also restricted to a two hour window each morning. In addition, a spectacular curved staircase was fitted, requiring an extensive section of the first floor to be cut out to accommodate it. The staircase itself was created collaboratively by the client and contract teams from construction drawings then fabricated in steel, with walnut treads and handrails and installed in sequenced phases in order to meet the tight timescales for completion.

Joinery and cabinet work for the first floor were designed in the U.S. by American Millwork and Cabinetry and fitted by Portview with only two weeks available in the schedule to accomplish it. The unique lighting scheme sourced kate spade new york “Sputnik” pendant fittings from the U.S., which were rewired for local currents, giving the store a distinctive American ambience.

Décor was designed to reflect the building’s heritage as a home, with some quirky elements such as hand-painted floor to ceiling stripes on the curved walls surrounding the staircase. Dressed with the brand’s own furniture and featuring kate spade new york’s signature touches, local influences are also prominent, with little black cabs and red double-decker buses adding extra interest to the shelves.

Househam Henderson Interior Architect Abigail Blumsohn commented:

“Househam Henderson’s previous experience with Portview was invaluable in the success of this project – particularly given the design challenges (such as the feature staircase) and need for communication across multiple time-zones. The full project team, including kate spade new york’s design team, worked together to guide the evolution of the scheme. The collaborative effort between the contractor, architect and brand led to the delivery of a quirky and high-quality project which I believe we can all take pride in.”

Portview Contracts Manager PJ Ward said:

“We aim to make everyone’s job easier, including our own, so we spent time planning the sequence of this fit-out in order that we could meet the timescale, coordinate deliveries and cause as little disruption as possible for the other tenants in the building. We are very proud of the teamwork that went into making this fit-out possible.”