Patton Group

BRIEF

Subtly re-brand “Patton Shopfitting” to “Patton Fit-Out” and raise profile of the division

RESPONSE

Striking a balance reflecting Patton’s success and enabling them to add value to their client relationships with powerful publicity platforms including television appearances, front cover of one of Northern Ireland’s leading business journals, direct mail, input into the new Patton Fit-Out advertisements, follow up drip-feed activities in relevant trade journals, assistance with new website development, market commentary pieces in several influential trade magazines, number of front page project-led hits in Irish business journals

RESULTS

Patton Fit-Out is now firmly recognised as a market-leading player throughout the UK and Ireland and is regularly given opportunities for sectoral comment across the media, as well as winning major awards. Growth has included an impressive portfolio of clients, and the ongoing success has been a major factor in the growth of the Patton Group from around £90m turnover in 2003 to almost £200m today