Belfast company Nifty Nosh has announced ambitious growth plans. The online takeaway food ordering specialist is aiming to increase its turnover to more than £10million over the next three years. The growth target is included in a business development programme which will be supported by a planned £1million phased investment in the company over the 36-month period.
Founded in 2007 by Newry brothers Ciaran and Barry Lynch, Nifty Nosh has grown steadily, mainly within Northern Ireland. But now the brothers and new investor Suneil Sharma are aiming to push into the Republic of Ireland market. They plan to be established in the Republic by the end of this year, adding to the 300 retailers in the independent takeaway sector who currently use the company’s services across Northern Ireland. While its existing takeaway clients are mainly from within Northern Ireland, takeaways in London, Manchester and Glasgow are also linked in to the Nifty Nosh web platform.
More than 60,000 consumers currently use its website to order takeaway food and under the ambitious growth plans that figure is expected to increase five-fold within two years. The technology which drives the Nifty Nosh website and service is developed and deployed in Belfast. The company currently employs 11 people, mainly in customer support and administration, at its HQ in the city. And it is aiming to add more staff as it spreads its wings.
Managing Director Ciaran Lynch said: “We offer a service and support that rivals the biggest in the world. Thanks to this fresh investment we are aiming to provide an even better service, and to grow our sales and retailer base.”
More than half of the visitors to the Nifty Nosh website use mobile devices and the wider use of mobile technologies in ordering takeaways is an area the company is keen to develop. “We want to improve our web platform and become increasingly more mobile friendly. We are aiming to be more responsive and adaptable to the changing needs of our customers. We want to put a greater focus on customer service and to be less expensive and more competitive,” said Ciaran.
New investor Suneil Sharma is a serial entrepreneur who has successfully developed several businesses over the past 15 years. He said: “Nifty Nosh has a strong transactional business model which taps into changing buyer behaviour in what is now a multiple channel retail environment.”
The company is also keen to tap into wider developments within its sector to demonstrate how it is moving from being quirky fringe niche to becoming a core channel for the independent takeaway sector. Nifty Nosh is the only indigenous operator providing an online takeaway food ordering service