Local papers most trusted – survey

As one who spent his early working years in a regional newspaper in County Down it’s gratifying to see some people waking up the influence these important outlets have.

According to a survey by TNS-RI Omnibus on behalf of The Newspaper Society local papers are trusted over and above council magazines and websites.

The poll showed local papers were the second most trusted source of info, with regional TV news tops.

According to one person quoted in PR Week local papers are by far the most popular media source for those who want to raise awareness of an issue or problem and, as such, they perform a unique role in upholding democracy which begins at a local level.  Cynics might say we shouldn’t be shocked that a survey conducted on behalf of The Newspaper Society comes out with this result.

In Northern Ireland where we have around 40 regional titles we’ve been spoilt over the years with a choice in most towns of 2-3 newspapers all delivering comprehensive coverage of news and sport in their local area.

In an era where newspaper circulations are generally in decline we should do what we can to preserve these integral elements of all our communities.  Whether it be seeing your child in their first school days, reading the local WI notes or staying in touch with developments in the local courts weekly newspapers are invaluable.

So, go on. Get out there and buy your local!

DMcC