BRIEF

Launch a novel new portable inflatable seat booster which was developed by a mother from Northern Ireland who was concerned at the number of children travelling in cars without proper restraint – especially on impromptu journeys and while on holidays.

RESPONSE

Our campaign commenced with a market research study into the numbers of school children travelling to and from school without proper car seats.  The survey, which was conducted thoughout Northern Ireland with the support of local Primary Schools,  gave us the springboard to generate a strong news article and position the fledgling company as a thought-leader in road safety.

From there we developed an indepth communications’ plan, comprising high impact publicity, personal profiling and awards’ submissions to help create awareness and build credibility for the brand.

We also assisted the young company in making political representations to lobby for a change in legislation.

RESULTS

Within one year this young business was a market leading, multi-award winning brand and its creator had been established as a regular commentator on entrepreneurship and road safety across a range of media platforms including TV, Radio, Newspapers and Specialist Journals.  Grainne Kelly, BubbleBum’s founder was even featured  on National ITV and BBC Radio Two.  In her testimonial for SERIOUS Grainne remarks how her start up business was able to enjoy real benefit by allocating its limited budget  to PR rather than advertising.  Now, in their second year the business is selling literally world-wide.  This is a true success story.

Profile building to grow market share and promote Travel Solutions as a leading local tour operator and specialist in a range of sporting and leisure breaks throughout Europe

RESPONSE

PR campaign to promote company’s product range and brochure launches through editorials in NI newspapers and travel trade press, plus GB travel trade press. Raising company profile through people profiles, competitions for travel agents, product and brochure launches and publicising their own awards wins

RESULTS

Travel columns in Belfast Telegraph and Sunday Life and local regional press in NI and RoI to promote latest holiday deals / leisure breaks. Province-wide competition for travel agents. Travel Solutions own industry award publicized through NI daily and regional press.    Helped further establish the company as market leader

Assist in development of brand language for market leading tourism destination

Approach

Conducted audit of all key marketing collateral and produced series of brand messages to be used consistently in every interaction.  Drafted range of brochures

Results

The company now has a clear set of brand language guidelines and marketing collateral with consistent and concise messaging

Launch an extensive executive wing at the Belmore Court & Motel, and promote Belmore being the only motel in Ireland

Response

Contacted local, regional and national press outlets ensuring pre-event interest and maximum post-event coverage, liaising with key stakeholders consolidating Belmore’s position as a quality accommodation provider and important local employer

Outcomes

Interview on Good Morning Ulster (estimated listenership of 88,000), direct coverage of the launch event was secured in local and national newspapers, including The Irish News and a number of follow up initiatives, including features and competitions