http://www.seriouspr.com A public relations' agency working across the UK and Ireland Thu, 29 Jul 2010 07:38:20 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.seriouspr.com/travel-solutions/ http://www.seriouspr.com/travel-solutions/#comments Thu, 11 Jun 2009 15:39:03 +0000 Serious PR http://seriouspr.com/?p=902 BRIEF

Profile building to grow market share and promote Travel Solutions as a leading local tour operator and specialist in a range of sporting and leisure breaks throughout Europe

RESPONSE

PR campaign to promote company’s product range and brochure launches through editorials in NI newspapers and travel trade press, plus GB travel trade press. Raising company profile through people profiles, competitions for travel agents, product and brochure launches and publicising their own awards wins

RESULTS

Travel columns in Belfast Telegraph and Sunday Life and local regional press in NI and RoI to promote latest holiday deals / leisure breaks. Province-wide competition for travel agents. Travel Solutions own industry award publicized through NI daily and regional press.    Helped further establish the company as market leader

]]> http://www.seriouspr.com/travel-solutions/feed/ 0 http://www.seriouspr.com/castle-leslie/ http://www.seriouspr.com/castle-leslie/#comments Thu, 04 Jun 2009 17:20:25 +0000 Serious PR http://seriouspr.com/?p=604 Brief

Assist in development of brand language for market leading tourism destination

Approach

Conducted audit of all key marketing collateral and produced series of brand messages to be used consistently in every interaction.  Drafted range of brochures

Results

The company now has a clear set of brand language guidelines and marketing collateral with consistent and concise messaging

 

]]> http://www.seriouspr.com/castle-leslie/feed/ 0 http://www.seriouspr.com/belmore-court-motel/ http://www.seriouspr.com/belmore-court-motel/#comments Fri, 22 May 2009 10:49:38 +0000 Serious PR http://seriouspr.gecoloco.com/?p=54 Brief

Launch an extensive executive wing at the Belmore Court & Motel, and promote Belmore being the only motel in Ireland

Response

Contacted local, regional and national press outlets ensuring pre-event interest and maximum post-event coverage, liaising with key stakeholders consolidating Belmore’s position as a quality accommodation provider and important local employer

Outcomes

Interview on Good Morning Ulster (estimated listenership of 88,000), direct coverage of the launch event was secured in local and national newspapers, including The Irish News and a number of follow up initiatives, including features and competitions

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