Brief

To raise the profile of Templeton Robinson and promote the company as NI’s leading residential estate agency.

 Response

Thought leadership articles and market comment analyses; advice and information columns; editorial input in Templeton Robinson’s Property Life magazine and revamp of company website.

 Results

Ongoing coverage in all the daily local news papers (news and property sections of Belfast Telegraph, News Letter and Irish News) plus specialist property publications across NI. Series of advice columns from the experts at Templeton Robinson in Belfast Telegraph Home Finder property section.  Q & A profile raising for members of Templeton Robinson team. Promotion of new look website and ongoing support with news updates and blogs.

Create awareness of a new home owning opportunity by driving footfall to the new development and creating an environment conducive to sales throughout Mid Ulster and beyond

Response

Organised a major event to draw potential home-buyers to see the development. Editorial profiles, news stories, promotions and advertising consultancy  aimed at publicising the event and explaining the unique house-buying scheme using offline and digital techniques.

Results

Extremely positive response to the event, with a 6 week period in July and August 2009 seeing sales of 27 homes within the target area and generating a potential turnover of just under £3.2million

Position WJ Law as local and leading builder of new, modern, and affordable Georgian style homes in Northern Ireland, and increase sales and sales enquiries

RESPONSE

On-going media coverage monthly in local and national newspapers as well as property supplements and trade publications. Supporting open day with carefully targeted editorial profiles

RESULTS

January 2009 saw sales of 25 homes within our target area

Promote new range of modular leisure homes to Irish market for Western Park Homes

RESPONSE

Organised a major event at the company’s County Tyrone headquarters, supported with a wide range of advertising, direct mail and PR activities throughout Northern Ireland and the cross-border region

RESULTS

3000+ people came to the event, providing many new sales leads and delighting the client!

Devise and implement a media campaign at national and regional levels to publicise the company’s long term plans to deliver significant investment and new jobs to locations across Northern Ireland

RESPONSE

Publicity campaign involved creating ‘noise’ for the news story at national level, then developing a series of presentations to develop the story at a local level. We needed to ensure that the right people within the NI business media and political parties were fully briefed — at the right time — and that complex, and potentially sensitive, issues were explained on the client’s behalf

RESULTS

Serious is in the process of rolling this story out across Northern Ireland. At national level, we secured top rate coverage — including front page coverage — from all the major outlets, including interviews on Radio Ulster and Downtown, and print press coverage in The Belfast Telegraph, The Irish News and The Newletter