We were engaged to help co ordinate and publicise a re-brand of Key Consulting. Senior management in this top executive recruitment firm wanted top mark their tenth anniversary by generating fresh interest in their brand.

RESPONSE

We agreed we should play up the brand equity that lay in the family name of those who ran the business, both of whom had strong reputations in the marketplace. Principal, Gerry Gilpin is an ex-Irish rugby international.

We worked with Triplicate to help create the brand personality (including a strap line of Better People Better Business) and then set to work publicising the good news using a range of communication channels including a re-vamped website, direct mail, e-marketing and publicity in local business supplements and journals.

RESULTS

Our marketing activity generated considerable ‘noise’ in the marketplace, with strong coverage in daily newspapers and business journals.  The new website, developed by SERIOUS, also had strong levels of visitors in the months following.

BACKGROUND

Arthur Cox is an award winning corporate law firm that has built on a rich history and culture of excellence to become one of Ireland’s leading legal practices. The firm provides a comprehensive legal solutions service to an expansive client base throughout the UK, Ireland and  North America..

BRIEF

Assist the firm to generate a corporate profile consistent with its market-leading position in Northern Ireland.

WHAT WE DID

SERIOUS worked with the firm’s partners to create a comprehensive communication programme capable of reinforcing the Arthur Cox’s unique brand and differentiating it in a crowded marketplace.

We identified and negotiated a series of thought-leadership articles within key media including those servicing areas of potential growth for the practice and the general daily business press.  These articles provided partners within the firm with the opportunity to comment on topics and areas of interest to the local business community ranging from items on commercial property leases to employment law.  We consulted on the content and placement of advertising and appropriate publications.

We also assisted with the production of a series of department-specific newsletters and delivered major events including a highly successful Graduates Evening held in the firm’s Belfast offices. Anecdotal feedback after this event showed that the firm had been successful in attracting the cream of young talent as a result of this exercise.

As part of our corporate profile building programme we identified and negotiated sponsorship of the Institute of Directors’ annual lunch which included top table representation for the firm’s Belfast Managing Partner who was also afforded an opportunity to address hundreds of local business leaders.

THE BOTTOM LINE

Our year-long communications’ programme laid the foundations for Arthur Cox to move from being comparatively unknown in Northern Ireland to become recognised as amongst the top law firms here.

Profile building to position TODD Architects as leader in its field, growing its reputation as a specialist in the field of healthcare, education, housing and the commercial sector

RESPONSE

Ongoing PR campaign to promote the company’s designs in a variety of projects and its added range of specialist services; positioning TODD Architects at the very heart of Belfast’s ongoing urban regeneration; highlighting its numerous prestigious award wins and its ongoing success in current economic downturn

RESULTS

Ongoing press coverage in daily newspapers and trade publications focusing on company’s award winning design in its specialist fields of healthcare, education, housing and commercial sector; raising awareness of the company’s key role at Belfast’s iconic Titanic Quarter development; profile building for company as a whole and key members of staff in various specialist fields eg planning and interior design

Promote document shredding company ShredBank as a leading specialist in NI, and emphasise their focus on environmental issues and corporate social responsibility

RESPONSE

Combined primary schools’ competition on recycling theme with a ‘Shredathon’ to be held at the winning school, and invites to local community to bring along personal documents for shredding at ShredBank’s mobile shredding truck positioned at the school
Competition was run in association with the News Letter, owned by Johnston Press which allowed the opportunity for the competition to be promoted more heavily in Morton weekly newspapers throughout Northern Ireland

RESULT

High level of press coverage through the News Letter, Morton weekly newspapers and other weekly newspapers throughout Northern Ireland. This included the launch of the competition, finalists’ entries printed in the News Letter with an opportunity for readers’ to vote for the winner and more coverage of the presentation to the winning school and individual pupil as well as a ‘Shredathon’