Profile building to position Venture Photography as a brand leader in studio portrait photography, and raising the profile of the two studios in Northern Ireland.

RESPONSE

Ongoing PR campaign to promote the company’s services and key personnel; highlighting its support for the Tiny Life charity and sourcing and promoting corporate partnership opportunities with target organisations and publications.

RESULTS

Ongoing press coverage in daily and regional newspapers in the form of corporate profiling, Q & As and  news stories. Identifying suitable opportunities and organising reader competitions in association with daily and regional press and a local restaurant group, with associated press coverage. Highly successful campaign to promote Tiny Life charity calendar (pictures taken by Venture Photographers) with province-wide press coverage. Social media: generation of ideas for optimization of micro site on Venture company website.

To raise the profile of this family owned private security company in advance of the introduction of new SIA (Security Industry Authority) legislation coming into force in Northern Ireland. 

Response

The SPR team briefed a select group of journalists prior to the organisation of a photocall and the choreographed publication of a series of press releases.  Whilst the need to secure headline coverage for our client was our primary concern, we also needed to be acutely aware of the various agendas of Mercury’s clients and of government agencies, who were also involved in the promotion of the new legislation. 

Results

Significant coverage was secured across a variety of publications, helping to position the company MD, Frank Cullen, as a thought leader within his industry.  News features appeared in The Irish News and The News Letter, in various industry publications such as Neighbourhood Retailer (the NI retail trade is massively affected by the new legislation), and by security industry websites and magazines across GB and Ireland, such as www.secureview.ie and www.prosecurityzone.com. 

Profile building to position TODD Architects as leader in its field, growing its reputation as a specialist in the field of healthcare, education, housing and the commercial sector

RESPONSE

Ongoing PR campaign to promote the company’s designs in a variety of projects and its added range of specialist services; positioning TODD Architects at the very heart of Belfast’s ongoing urban regeneration; highlighting its numerous prestigious award wins and its ongoing success in current economic downturn

RESULTS

Ongoing press coverage in daily newspapers and trade publications focusing on company’s award winning design in its specialist fields of healthcare, education, housing and commercial sector; raising awareness of the company’s key role at Belfast’s iconic Titanic Quarter development; profile building for company as a whole and key members of staff in various specialist fields eg planning and interior design

Promote document shredding company ShredBank as a leading specialist in NI, and emphasise their focus on environmental issues and corporate social responsibility

RESPONSE

Combined primary schools’ competition on recycling theme with a ‘Shredathon’ to be held at the winning school, and invites to local community to bring along personal documents for shredding at ShredBank’s mobile shredding truck positioned at the school
Competition was run in association with the News Letter, owned by Johnston Press which allowed the opportunity for the competition to be promoted more heavily in Morton weekly newspapers throughout Northern Ireland

RESULT

High level of press coverage through the News Letter, Morton weekly newspapers and other weekly newspapers throughout Northern Ireland. This included the launch of the competition, finalists’ entries printed in the News Letter with an opportunity for readers’ to vote for the winner and more coverage of the presentation to the winning school and individual pupil as well as a ‘Shredathon’