Arthur Cox – Belfast
BACKGROUND
Arthur Cox is an award winning corporate law firm that has built on a rich history and culture of excellence to become one of Ireland’s leading legal practices. The firm provides a comprehensive legal solutions service to an expansive client base throughout the UK, Ireland and North America..
BRIEF
Assist the firm to generate a corporate profile consistent with its market-leading position in Northern Ireland.
WHAT WE DID
SERIOUS worked with the firm’s partners to create a comprehensive communication programme capable of reinforcing the Arthur Cox’s unique brand and differentiating it in a crowded marketplace.
We identified and negotiated a series of thought-leadership articles within key media including those servicing areas of potential growth for the practice and the general daily business press. These articles provided partners within the firm with the opportunity to comment on topics and areas of interest to the local business community ranging from items on commercial property leases to employment law. We consulted on the content and placement of advertising and appropriate publications.
We also assisted with the production of a series of department-specific newsletters and delivered major events including a highly successful Graduates Evening held in the firm’s Belfast offices. Anecdotal feedback after this event showed that the firm had been successful in attracting the cream of young talent as a result of this exercise.
As part of our corporate profile building programme we identified and negotiated sponsorship of the Institute of Directors’ annual lunch which included top table representation for the firm’s Belfast Managing Partner who was also afforded an opportunity to address hundreds of local business leaders.
THE BOTTOM LINE
Our year-long communications’ programme laid the foundations for Arthur Cox to move from being comparatively unknown in Northern Ireland to become recognised as amongst the top law firms here.
