http://www.seriouspr.com A public relations' agency working across the UK and Ireland Thu, 29 Jul 2010 07:38:20 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.seriouspr.com/iq360/ http://www.seriouspr.com/iq360/#comments Thu, 04 Jun 2009 17:29:04 +0000 Serious PR http://seriouspr.com/?p=610 BRIEF

An initiative between Southern Regional College Dundalk Institute of Technology aimed at attracting expatriate graduates back to the eastern border counties of South Down, Armagh, Louth and Monaghan, as well as national and international ‘would-be’ entrepreneurs, to set up innovative knowledge-based businesses in Eastern Cross-Border region.
 

RESPONSE

A sustained PR campaign targeting local, national and international media was delivered over a sustained 12 week period.

RESULTS

Local, national and international media coverage was achieved including eight publications in local and national newspapers. Interviews aired on national and local radio with a listenership of almost 750,000, and over 30 online news sites were secured including Reuters and MSNBC.

]]> http://www.seriouspr.com/iq360/feed/ 0 http://www.seriouspr.com/std/ http://www.seriouspr.com/std/#comments Fri, 22 May 2009 10:43:05 +0000 Serious PR http://seriouspr.gecoloco.com/?p=46 BRIEF

Create understanding of ST+D’s core business offering and promote new product to potential customers

RESPONSE

To utilize simple media relations with offline and online publicity techniques, and use of Press Association. Working with all key stakeholders

RESULT

Customer enquiries from range of locations including India, strong editorial coverage spanning a variety of prestigious media including Sunday Business Post, BBC Radio and BBC TV and significant online exposure

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