Serious PR - Growing Reputations » Food / Drink

Evron Foods

Serious PR — Thu, 04 Jun 2009 16:31:24 +0000

BRIEF

Maximise footfall to the Evron stand at the International Food & Drink Event in London, and also promote their innovative new product, “Wrap & Roll”

RESPONSE

Use of ‘Serious-E’ mailing software to send out juicy graphic, promoting both the stand location and the new “Wrap & Roll” product, including free samples available on visiting the stand

RESULTS

Very high opening rates of the mailer resulted in a steady flow of interested visitors to the stand at IFE, and the tasty samples went down a treat!

Willowbrook Foods

Serious PR — Thu, 04 Jun 2009 16:10:43 +0000

BRIEF

Promoting product launch at International Food & Drink Event in London for new ‘Mighty Mash’ produced by ‘From Our Farm’ and aimed at healthier eating for kids

RESPONSE

Press Pack issued in advance of show to all major food journalists in UK and Ireland. Involved local Government Minister in advance photo-shoot and worked with Assembly officials to arrange visit to client stand. Photo shoot and press release endorsed by celebrity chef Jenny Bristow issued widely to local and national press and media

RESULTS

Successful widespread coverage in electronic media, press, business and food publications in NI, RoI and GB, including prestigious UK magazine ‘The Grocer’. Also significant online coverage

Yellow Door

Serious PR — Fri, 22 May 2009 10:45:36 +0000

BRIEF

Raise awareness of MD prior to Yellow Door book launch

RESPONSE

Positioned the MD as a market commentator, and supported this with series of profiles across Ireland key business and consumer press which led to heightened interest when book was launched in early December

RESULT

Highly successful book launch; significant pre and post publicity across all key media platforms. Coverage generated in many daily newspapers and mainstream publications. Interviews through several channels including UTV and the BBC.