Profile building to position Venture Photography as a brand leader in studio portrait photography, and raising the profile of the two studios in Northern Ireland.

RESPONSE

Ongoing PR campaign to promote the company’s services and key personnel; highlighting its support for the Tiny Life charity and sourcing and promoting corporate partnership opportunities with target organisations and publications.

RESULTS

Ongoing press coverage in daily and regional newspapers in the form of corporate profiling, Q & As and  news stories. Identifying suitable opportunities and organising reader competitions in association with daily and regional press and a local restaurant group, with associated press coverage. Highly successful campaign to promote Tiny Life charity calendar (pictures taken by Venture Photographers) with province-wide press coverage. Social media: generation of ideas for optimization of micro site on Venture company website.

Brief

To raise the profile of Templeton Robinson and promote the company as NI’s leading residential estate agency.

 Response

Thought leadership articles and market comment analyses; advice and information columns; editorial input in Templeton Robinson’s Property Life magazine and revamp of company website.

 Results

Ongoing coverage in all the daily local news papers (news and property sections of Belfast Telegraph, News Letter and Irish News) plus specialist property publications across NI. Series of advice columns from the experts at Templeton Robinson in Belfast Telegraph Home Finder property section.  Q & A profile raising for members of Templeton Robinson team. Promotion of new look website and ongoing support with news updates and blogs.

Brief

To manage a complex public affairs brief on behalf of Ireland’s only operational goldmine. 

Response

SPR used a variety of communications tactics to counteract negative, ill informed and, at times, blatently libellous allegations concerning the company’s ongoing mining activities in West Tyrone.  Individual and group presentations were made to a large number of public representatives in the area, including MPs, MLAs, local councillors and the local media. 

Results

The company was satisfied that SPR had succeeded in presenting their case to public officials in a fair, balanced and effective manner.

To raise the profile of this family owned private security company in advance of the introduction of new SIA (Security Industry Authority) legislation coming into force in Northern Ireland. 

Response

The SPR team briefed a select group of journalists prior to the organisation of a photocall and the choreographed publication of a series of press releases.  Whilst the need to secure headline coverage for our client was our primary concern, we also needed to be acutely aware of the various agendas of Mercury’s clients and of government agencies, who were also involved in the promotion of the new legislation. 

Results

Significant coverage was secured across a variety of publications, helping to position the company MD, Frank Cullen, as a thought leader within his industry.  News features appeared in The Irish News and The News Letter, in various industry publications such as Neighbourhood Retailer (the NI retail trade is massively affected by the new legislation), and by security industry websites and magazines across GB and Ireland, such as www.secureview.ie and www.prosecurityzone.com. 

Create awareness of a new home owning opportunity by driving footfall to the new development and creating an environment conducive to sales throughout Mid Ulster and beyond

Response

Organised a major event to draw potential home-buyers to see the development. Editorial profiles, news stories, promotions and advertising consultancy  aimed at publicising the event and explaining the unique house-buying scheme using offline and digital techniques.

Results

Extremely positive response to the event, with a 6 week period in July and August 2009 seeing sales of 27 homes within the target area and generating a potential turnover of just under £3.2million

Profile building to grow market share and promote Travel Solutions as a leading local tour operator and specialist in a range of sporting and leisure breaks throughout Europe

RESPONSE

PR campaign to promote company’s product range and brochure launches through editorials in NI newspapers and travel trade press, plus GB travel trade press. Raising company profile through people profiles, competitions for travel agents, product and brochure launches and publicising their own awards wins

RESULTS

Travel columns in Belfast Telegraph and Sunday Life and local regional press in NI and RoI to promote latest holiday deals / leisure breaks. Province-wide competition for travel agents. Travel Solutions own industry award publicized through NI daily and regional press.    Helped further establish the company as market leader

Position WJ Law as local and leading builder of new, modern, and affordable Georgian style homes in Northern Ireland, and increase sales and sales enquiries

RESPONSE

On-going media coverage monthly in local and national newspapers as well as property supplements and trade publications. Supporting open day with carefully targeted editorial profiles

RESULTS

January 2009 saw sales of 25 homes within our target area

An initiative between Southern Regional College Dundalk Institute of Technology aimed at attracting expatriate graduates back to the eastern border counties of South Down, Armagh, Louth and Monaghan, as well as national and international ‘would-be’ entrepreneurs, to set up innovative knowledge-based businesses in Eastern Cross-Border region.
 

RESPONSE

A sustained PR campaign targeting local, national and international media was delivered over a sustained 12 week period.

RESULTS

Local, national and international media coverage was achieved including eight publications in local and national newspapers. Interviews aired on national and local radio with a listenership of almost 750,000, and over 30 online news sites were secured including Reuters and MSNBC.

Subtly re-brand “Patton Shopfitting” to “Patton Fit-Out” and raise profile of the division

RESPONSE

Striking a balance reflecting Patton’s success and enabling them to add value to their client relationships with powerful publicity platforms including television appearances, front cover of one of Northern Ireland’s leading business journals, direct mail, input into the new Patton Fit-Out advertisements, follow up drip-feed activities in relevant trade journals, assistance with new website development, market commentary pieces in several influential trade magazines, number of front page project-led hits in Irish business journals

RESULTS

Patton Fit-Out is now firmly recognised as a market-leading player throughout the UK and Ireland and is regularly given opportunities for sectoral comment across the media, as well as winning major awards. Growth has included an impressive portfolio of clients, and the ongoing success has been a major factor in the growth of the Patton Group from around £90m turnover in 2003 to almost £200m today

Assist in development of brand language for market leading tourism destination

Approach

Conducted audit of all key marketing collateral and produced series of brand messages to be used consistently in every interaction.  Drafted range of brochures

Results

The company now has a clear set of brand language guidelines and marketing collateral with consistent and concise messaging