Brief

To manage a complex public affairs brief on behalf of Ireland’s only operational goldmine. 

Response

SPR used a variety of communications tactics to counteract negative, ill informed and, at times, blatently libellous allegations concerning the company’s ongoing mining activities in West Tyrone.  Individual and group presentations were made to a large number of public representatives in the area, including MPs, MLAs, local councillors and the local media. 

Results

The company was satisfied that SPR had succeeded in presenting their case to public officials in a fair, balanced and effective manner.

Subtly re-brand “Patton Shopfitting” to “Patton Fit-Out” and raise profile of the division

RESPONSE

Striking a balance reflecting Patton’s success and enabling them to add value to their client relationships with powerful publicity platforms including television appearances, front cover of one of Northern Ireland’s leading business journals, direct mail, input into the new Patton Fit-Out advertisements, follow up drip-feed activities in relevant trade journals, assistance with new website development, market commentary pieces in several influential trade magazines, number of front page project-led hits in Irish business journals

RESULTS

Patton Fit-Out is now firmly recognised as a market-leading player throughout the UK and Ireland and is regularly given opportunities for sectoral comment across the media, as well as winning major awards. Growth has included an impressive portfolio of clients, and the ongoing success has been a major factor in the growth of the Patton Group from around £90m turnover in 2003 to almost £200m today

To work as a surrogate marketing division for the Tyrone-based construction company.

RESPONSE

To devise and implement a variety of marketing communications activities to build awareness for Western and its people in a range of key target audiences – such as government bodies, the local community and building professionals — by utilising publicity, advertising, sponsorship and new media campaigns.

RESULTS

Western continues to build its brand profile on both parts of the island.  In April of 2009, the company won four separate contracts to build schools across the UK and Ireland with a combined contract value in excess of £2 million.  The team at Serious PR continues to be instrumental in growing this company’s reputation.

Reposition the Acheson & Glover brand and deliver a profile befitting the Group’s strong standing in the marketplace

RESPONSE

Root and branch analysis of all marketing activities and collateral. Development of comprehensive programme involving a range of marketing techniques and disciplines throughout Ireland the UK including the new ‘Outside-Room’ new website

RESULTS

Consumer sales in NI have risen year on year (in the midst of a recession) and – in the first phase of the campaign – the company has grown its reputation as a thought-leader by a range of advisory columns published in the NI regional papers