We were introduced to Premier through an existing client .

Our brief was to help profile their successes in Ireland and help position them as they targeted new territories.

RESPONSE

We developed a multi channel profile building campaign aimed at highlighting Premier’s excellent track record in delivering commercial electrical installations consistently on time and within budget.

Meanwhile we brought in leading brand consultants, TRIPLICATE, to develop a new corporate identity and some basic marketing collateral befitting an organisation with aspirations to becoming  European market leader.

During our time working closely with Premier we have delivered a number of high impact editorial features in daily newspapers, specialist magazines, radio and TV.  We have also provided ongoing marketing advice and worked on their behalf with Invest NI and managed their web content.

RESULTS

Premier is now firmly established and recognised as being the market leader for commercial electrical installations in the UK and Ireland and is well on its way to being recognised as such on a European scale. It opened its first European office in Munich in 2011 and plans to open a London office in 2012.

Subtly re-brand “Patton Shopfitting” to “Patton Fit-Out” and raise profile of the division

RESPONSE

Striking a balance reflecting Patton’s success and enabling them to add value to their client relationships with powerful publicity platforms including television appearances, front cover of one of Northern Ireland’s leading business journals, direct mail, input into the new Patton Fit-Out advertisements, follow up drip-feed activities in relevant trade journals, assistance with new website development, market commentary pieces in several influential trade magazines, number of front page project-led hits in Irish business journals

RESULTS

Patton Fit-Out is now firmly recognised as a market-leading player throughout the UK and Ireland and is regularly given opportunities for sectoral comment across the media, as well as winning major awards. Growth has included an impressive portfolio of clients, and the ongoing success has been a major factor in the growth of the Patton Group from around £90m turnover in 2003 to almost £200m today

To work as a surrogate marketing division for the Tyrone-based construction company.

RESPONSE

To devise and implement a variety of marketing communications activities to build awareness for Western and its people in a range of key target audiences – such as government bodies, the local community and building professionals — by utilising publicity, advertising, sponsorship and new media campaigns.

RESULTS

Western continues to build its brand profile on both parts of the island.  In April of 2009, the company won four separate contracts to build schools across the UK and Ireland with a combined contract value in excess of £2 million.  The team at Serious PR continues to be instrumental in growing this company’s reputation.

Reposition the Acheson & Glover brand and deliver a profile befitting the Group’s strong standing in the marketplace

RESPONSE

Root and branch analysis of all marketing activities and collateral. Development of comprehensive programme involving a range of marketing techniques and disciplines throughout Ireland the UK including the new ‘Outside-Room’ new website

RESULTS

Consumer sales in NI have risen year on year (in the midst of a recession) and – in the first phase of the campaign – the company has grown its reputation as a thought-leader by a range of advisory columns published in the NI regional papers