Premier Electrics
BRIEF
We were introduced to Premier through an existing client .
Our brief was to help profile their successes in Ireland and help position them as they targeted new territories.
RESPONSE
We developed a multi channel profile building campaign aimed at highlighting Premier’s excellent track record in delivering commercial electrical installations consistently on time and within budget.
Meanwhile we brought in leading brand consultants, TRIPLICATE, to develop a new corporate identity and some basic marketing collateral befitting an organisation with aspirations to becoming European market leader.
During our time working closely with Premier we have delivered a number of high impact editorial features in daily newspapers, specialist magazines, radio and TV. We have also provided ongoing marketing advice and worked on their behalf with Invest NI and managed their web content.
RESULTS
Premier is now firmly established and recognised as being the market leader for commercial electrical installations in the UK and Ireland and is well on its way to being recognised as such on a European scale. It opened its first European office in Munich in 2011 and plans to open a London office in 2012.
