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Fascinating short video on the role and return on investment of Social Media
http://twitter.com/SeriousPR/status/9944726144

Amazing how a little skiff of snow can paralyse life in Northern Ireland.  Living in Moira this morning I was late in for work because … I couldn’t get my car out of the driveway!
What a contrast to the little Principality of Andorra and the many other skiing resorts throughout Europe and the rest of [...]

Great morning at the launch of Haven in Northern Ireland.  Haven is a Dublin based charity which builds homes in Haiti. As you can imagine these are needed more than ever now.
Our chairman. Ronnie Foreman has been appointed as Haven Ambassador for NI.  His brief is to raise profile, money and volunteers to assist in [...]

While our political leaders remain locked in talks over the future of our province it’s fascinating to see the evidence of the new Belfast continuing to emerge.
Today’s Belfast Telegraph carried pictures of a superb new mixed use development overlooking the river in downtown Belfast.  ’The Boat’, which includes eight high spec apartments stands as a [...]

After a nice wee break Serious has hit the ground running in 2010, with a number of new PR account wins.
We’re delighted to have been engaged by a new-start company, Bubblebum (www.bubblebum.co.uk), who have developed a portable child booster car seat which is poised to reduce the number of road injuries.  Alongside that top flooring [...]

Am counting the days (and yes it is now just days) before Andy and I go to South Africa.
First stop is a reunion with Gerti and Philip Kusseler at Wait A Little, set in 30.000ha of privately managed reserves close to the famous Kruger National Park.
This is where I enjoyed my first horse safari [...]

No one in business can deny the past year has been challenging as the NI market felt the pain of the global downturn.  It is in times like these when PR and Marketing services needs to come into its own as a value-adding investment.  In recent months we have seen our efforts adding to clients’ [...]

I have always been a nervous flyer –  bouncing through an electrical storm in a small propeller plane and an unscheduled take-off immediately after landing in Toronto airport because the aircraft in front hadn’t cleared the runway may bear some responsibility. But a few weeks ago, for the first time ever, I was actually relieved [...]

Yes, really!
Cohen took Belfast by storm when his World Tour came to town, and such was the effect it had on me, I even went to the promotional sales point and bought a T shirt – something I never do!!
Judging by my friends’ reactions when I said I was going to the concert, the debate [...]

If you haven’t already heard the news first hand from some down-at-heel hack who’s looking for a freebie in his local hotel, there’s a new website called Oyster which is provoking a lot of fierce debate in the online travel community. 
 I first got wind of this pearl of a website from the travel 2.0 blog, which [...]