The footage of a woman in a zebra print coat carrying £15,000 portrait of movie star Steve McQueen sent Northern Ireland into hysterics recently. The revelation that the master mind behind the Scooby-do styled crime turned out to a local GP with a McQueen obsession (and an uncontrollable impulse) left some of us disappointed. Although there were many extravagant theories to explain the mystery, the one that caught our attention was: could it be a PR stunt?
Many of us dismissed the notion immediately; someone couldn’t possibly pull that off, continuing working within defined lines of what we considered PR to be. But instead of assuming ‘that’s a stretch too far’, perhaps we should start saying- is that far enough? Polar bears on the London Underground, naked baristas and THAT Snickers tweet to Jeremy Clarkson, the world of publicity is ever evolving and engineering new and creative ways to manufacture brand ‘noise’.
As Northern Ireland’s PR industry continues to flourish, our role as PR professionals is to help deliver a message with the same vibrancy and individuality reflected in the current climate. Continued growth, calls for increased originality. However, in an era of accessibility, originality is not an easy concept to grasp. Our minds are bombarded with images and information in just one flick of the thumb. The options we consider then feel limited, restrictive and almost as if creative thought is a wall too big to climb.
At School, we’re encouraged to discover what ways we learn best, be it taking notes or watching a demonstration. Yet never in our professional development do we question if the way we attempt to pursue creative ideas is the most productive route.
At SERIOUS we are evolving in our creative capacities but still believe in making the right kind of noise. A noise that doesn’t try to yell over the top of wall. We find the gaps in between and continue to challenge the contrived limits of public relations.
PS – we don’t advocate committing theft in the pursuit of headlines. 🙂