Heavenly Tasty Organics

BRIEF
Launch a start up company set up by a Tyrone based mumpreneur producing organic baby food.

RESPONSE

This campaign which is still ongoing required an approach that was strategic, creative and clever use of a limited budget.

We used our extensive experience of marketing in the food and drink sector to arrange a series of indepth interviews with the founder of the business to create awareness of the Heavenly Tasty Organics’ brand in advance of the new product launch. Within the first few weeks of engagement we had secured interviews in each of the province’s daily newspapers supported with images of the new product.

These features acted as the perfect lead in to the product launch. In the weeks running up to the launch we worked with a major retailer to deliver a series of high profile launch stories centred on a new supply deal.

RESULTS

For a fledgling business with a limited marketing budget we have delivered a profile with which a marketing leading company would be proud.

Initial sales of the innovative product have been very encouraging with a number of major new supply deals in the bag.