GML Estates

BRIEF

Devise and implement a media campaign at national and regional levels to publicise the company’s long term plans to deliver significant investment and new jobs to locations across Northern Ireland

RESPONSE

Publicity campaign involved creating ‘noise’ for the news story at national level, then developing a series of presentations to develop the story at a local level. We needed to ensure that the right people within the NI business media and political parties were fully briefed — at the right time — and that complex, and potentially sensitive, issues were explained on the client’s behalf

RESULTS

Serious is in the process of rolling this story out across Northern Ireland. At national level, we secured top rate coverage — including front page coverage — from all the major outlets, including interviews on Radio Ulster and Downtown, and print press coverage in The Belfast Telegraph, The Irish News and The Newletter