Tesco has unveiled its ‘next generation shopping experience’ at its flagship store in Knocknagoney which has undergone an extensive £2.3m refresh.
The store which overlooks the main Belfast to Holywood Road and first opened its doors 15 years ago is one of the best performing of Tesco’s 55 stores in Northern Ireland and attracts more than 2.5 million shoppers a year.
As part of the eight week refresh Tesco has rolled out a number of fresh initiatives including the province’s first Beautyworld and a Virgin Travel outlet. Non-food areas have also been given a new upmarket department store look.
The project is part of £44.5m overall investment in Northern Ireland stores this year by Tesco with around £35m of that being spent on a new Extra store in Banbridge.
Thirty new jobs – nine of which unusually for a supermarket chain will be in Beauty – will bring the overall number of those employed at Knocknagoney to 460.
Store manager Nicola Irvine says she is immensely proud Tesco has chosen to commence the roll-out of its ‘next generation’ Extra store at Knocknagoney which will include more than 1,000 lines of Northern Ireland-sourced food and drink from 80 suppliers.
“The changes have been significant and with the addition of many new features including Beautyworld we believe we are offering shoppers something completely new and different. This is now a location where, under one roof, they can do their ‘shop’, relax, chill and even pamper themselves.
“As well as the first Virgin Travel outlet and Beautyworld in Northern Ireland we have added a Phone Shop and the province’s first Tesco Community room where local groups can meet. It really is a signature project.”
“The feedback already has been very strong and we’re delighted also to announce plans to host Tesco Northern Ireland’s first ‘indoor market’ featuring 16 local suppliers.”
Beautyworld prices will be very competitive with eyebrow, upper and lower lip threading costing £5, individually applied false eyelashes £10, eyebrow or eyelash tinting £5 and teeth whitening £50.