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	<title>Serious PR - Growing Reputations</title>
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	<link>http://www.seriouspr.com</link>
	<description>A boutique public relations&#039; agency working across the UK and Ireland</description>
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		<title>New Year &#8211; New Briefs</title>
		<link>http://www.seriouspr.com/new-year-new-briefs-2/</link>
		<comments>http://www.seriouspr.com/new-year-new-briefs-2/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 13:58:37 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.seriouspr.com/?p=4901</guid>
		<description><![CDATA[We&#8217;re delighted to report a very positive start to 2012. In the past week we&#8217;ve been given the green light on several major projects for a range of companies including The McAvoy Group, Genesis Breads, Porter and Co and Evron Foods. Four great brands with equally great stories to tell. The commissions follow our appointment [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re delighted to report a very positive start to 2012.<br />
In the past week we&#8217;ve been given the green light on several major projects for a range of companies including The McAvoy Group, Genesis Breads, Porter and Co and Evron Foods. Four great brands with equally great stories to tell.</p>
<p>The commissions follow our appointment by leading law firm, Cleaver Fulton Rankin after a competitive pitch</p>
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		<title>Wanted: freelance consumer PR star</title>
		<link>http://www.seriouspr.com/wanted-freelance-consumer-pr-stars/</link>
		<comments>http://www.seriouspr.com/wanted-freelance-consumer-pr-stars/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 21:08:57 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.seriouspr.com/?p=4893</guid>
		<description><![CDATA[Due to recent new business wins we&#8217;re on the look out for a talented freelance consumer PR expert. If you&#8217;re interested please send details to: growingreputations@seriouspr.com asap.]]></description>
			<content:encoded><![CDATA[<p>Due to recent new business wins we&#8217;re on the look out for a talented freelance consumer PR expert.<br />
If you&#8217;re interested please send details to: growingreputations@seriouspr.com asap.</p>
]]></content:encoded>
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		<title>Acheson &amp; Glover to open new Outside Room outlet at Murdock’s L&#8217;Derry</title>
		<link>http://www.seriouspr.com/acheson-glover-to-open-new-outside-room-outlet-at-murdock%e2%80%99s-lderry/</link>
		<comments>http://www.seriouspr.com/acheson-glover-to-open-new-outside-room-outlet-at-murdock%e2%80%99s-lderry/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 13:43:06 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
				<category><![CDATA[Client Newsroom]]></category>
		<category><![CDATA[Latest Client News]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.seriouspr.com/?p=4887</guid>
		<description><![CDATA[Watch out for the opening of Acheson &#38; Glover’s new Outside Room area at Murdock’s Builders’ Merchant, Skeoge Industrial Estate, L’Derry in March and get some exciting ideas on how to transform your outside space, while also adding value to your home. Selling Acheson &#38; Glover’s complete range of high-end paving, walling and flags products, [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-4888" href="http://www.seriouspr.com/acheson-glover-to-open-new-outside-room-outlet-at-murdock%e2%80%99s-lderry/new-bgy-flag_18/"><img class="alignleft size-medium wp-image-4888" title="NEW BGY flag_18" src="http://www.seriouspr.com/wp-content/uploads/2012/01/NEW-BGY-flag_18-195x300.jpg" alt="" width="195" height="300" /></a></p>
<p>Watch out for the opening of Acheson &amp; Glover’s new Outside Room area at Murdock’s Builders’ Merchant, Skeoge Industrial Estate, L’Derry in March and get some exciting ideas on how to transform your outside space, while also adding value to your home.</p>
<p>Selling Acheson &amp; Glover’s complete range of high-end paving, walling and flags products, the new centre will have a brand new state-of-the-art display area to enable customers to come and view the products in-situ. If you need any advice or information, Acheson &amp; Glover has also appointed a highly skilled on-site sales person, William Robinson, to help you make the right choice.</p>
<p>With a range of new products for 2012 in fresh new colour options (some in a stunning finish, unique to Acheson &amp; Glover), the centre is one of five new partnerships with builders’ merchants in Newry, Ladas Drive, Belfast, Glengormley and Lisburn,  providing convenient locations throughout the whole of Northern Ireland to complement the company’s existing dedicated Outside Rooms Centres in Omagh, Fivemiletown, Dungannon, Toome and Bangor.</p>
<p>“The new openings mean that anyone in Northern Ireland should be able to travel to one of our Outside Rooms outlets in less than an hour,” said Acheson &amp; Glover’s Outside Room Manager, Lauren Acheson.</p>
<p>“This expansion is testimony to our dedication to provide excellence in service and product quality and is backed up with the appointment of six new staff in the Outside Rooms team as well as three new external sales staff and a new sales manager to better service the needs of our growing customer base.</p>
<p>“It’s a very exciting time for us at Acheson &amp; Glover and we hope it will prove so with our customers as well, opening up new opportunities for home improvements at a time when more and more people are ‘improving, not moving’.”</p>
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		<title>Oliver Gormley, Gormleys Fine Art</title>
		<link>http://www.seriouspr.com/oliver-gormley-gormleys-fine-art/</link>
		<comments>http://www.seriouspr.com/oliver-gormley-gormleys-fine-art/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 13:16:29 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
				<category><![CDATA[Client / Media Testimonials]]></category>

		<guid isPermaLink="false">http://www.seriouspr.com/?p=4875</guid>
		<description><![CDATA[SERIOUS provided a professional service that recognized the company’s needs, producing a PR package that was both innovative and comprehensive.]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-4876" href="http://www.seriouspr.com/oliver-gormley-gormleys-fine-art/j0205170250/"><img class="alignleft size-medium wp-image-4876" title="J0205170250" src="http://www.seriouspr.com/wp-content/uploads/2012/01/Oliver-Gormley-300x273.jpg" alt="" width="300" height="273" /></a></p>
<p>SERIOUS provided a professional service that recognized the company’s needs, producing a PR package that was both innovative and comprehensive.</p>
<p><strong><em><br />
</em></strong></p>
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		<title>Julie Maguire, Marketing Director Hastings Hotels</title>
		<link>http://www.seriouspr.com/julie-maguire-marketing-director-hastings-hotels/</link>
		<comments>http://www.seriouspr.com/julie-maguire-marketing-director-hastings-hotels/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 11:57:01 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
				<category><![CDATA[Client / Media Testimonials]]></category>

		<guid isPermaLink="false">http://www.seriouspr.com/?p=4858</guid>
		<description><![CDATA[I can thoroughly recommend the PR services of David and Karen and have found them to be nothing but professional and efficient when I have worked with them in the past. They are creative and passionate, hard working and keen always strive to get the job done. They have great media contacts and work hard [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-4862" href="http://www.seriouspr.com/julie-maguire-marketing-director-hastings-hotels/hastings_logo_reasonably_small/"><img class="alignleft size-full wp-image-4862" title="Hastings_Logo_reasonably_small" src="http://www.seriouspr.com/wp-content/uploads/2012/01/Hastings_Logo_reasonably_small.jpg" alt="" width="128" height="128" /></a></p>
<p>I can thoroughly recommend the PR services of David and Karen and have found them to be nothing but professional and efficient when I have worked with them in the past. They are creative and passionate, hard working and keen always strive to get the job done. They have great media contacts and work hard to see projects are delivered from conception to completion with minimum fuss to the client. They like to think outside the box and come up with original and media friendly ideas for broadcast and print mediums.</p>
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		<title>Countdown underway</title>
		<link>http://www.seriouspr.com/countdown-underway/</link>
		<comments>http://www.seriouspr.com/countdown-underway/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 11:52:18 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.seriouspr.com/?p=4855</guid>
		<description><![CDATA[The countdown is well and truly underway towards a &#8216;SERIOUSLY&#8217; major strategic announcement that we believe will further strengthen our already strong client proposition and service offering. More on that in the next week or so&#8230;]]></description>
			<content:encoded><![CDATA[<p>The countdown is well and truly underway towards a &#8216;SERIOUSLY&#8217; major strategic announcement that we believe will  further strengthen our already strong client proposition and service offering. More on that in the next week or so&#8230;</p>
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		<title>Don&#8217;t you love that feeling &#8230;?</title>
		<link>http://www.seriouspr.com/dont-you-love-that-feeling/</link>
		<comments>http://www.seriouspr.com/dont-you-love-that-feeling/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 11:48:39 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.seriouspr.com/?p=4853</guid>
		<description><![CDATA[Great feeling when former clients return after a long period of non activity. We&#8217;re really excited about two clients from the food and drink sector who have asked us to re-engage on some really nice briefs &#8211; evidence, if any was required, that businesses are seeing PR as a vital, value for money profile raising [...]]]></description>
			<content:encoded><![CDATA[<p>Great feeling when former clients return after a long period of non activity. We&#8217;re really excited about two clients from the food and drink sector who have asked us to re-engage on some really nice briefs &#8211; evidence, if any was required, that businesses are seeing PR as a vital, value for money profile raising and differentiation tool in the current challenging environment.</p>
]]></content:encoded>
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		<title>David Armstrong MBE (former Chair of Morton Newspapers Editorial Board / Lecturer in Journalism)</title>
		<link>http://www.seriouspr.com/david-armstrong-mbe-former-chair-of-morton-newspapers-editorial-board-lecturer-in-journalism/</link>
		<comments>http://www.seriouspr.com/david-armstrong-mbe-former-chair-of-morton-newspapers-editorial-board-lecturer-in-journalism/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 11:40:46 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
				<category><![CDATA[Client / Media Testimonials]]></category>

		<guid isPermaLink="false">http://www.seriouspr.com/?p=4847</guid>
		<description><![CDATA[“My work in editing local papers for 40 years brought me into contact with many PR companies. “Serious PR was one of the newcomers to the scene in recent years – and certainly one of the most professional. Managing Director David McCavery, a respected journalist before making the transition into PR, heads a highly competent [...]]]></description>
			<content:encoded><![CDATA[<p>“My work in editing local papers for 40 years brought me into contact with many PR companies.</p>
<p>“Serious PR was one of the newcomers to the scene in recent years – and certainly one of the most professional. Managing Director David McCavery, a respected journalist before making the transition into PR, heads a highly competent team who could have held down jobs in any newspaper and magazine – and did! Serious PR is a company you’ll be seeing a lot more of.”</p>
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		<title>Julie McBride, MD, Venture NI</title>
		<link>http://www.seriouspr.com/julie-mcbride-md-venture-ni/</link>
		<comments>http://www.seriouspr.com/julie-mcbride-md-venture-ni/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 11:37:59 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
				<category><![CDATA[Client / Media Testimonials]]></category>

		<guid isPermaLink="false">http://www.seriouspr.com/?p=4843</guid>
		<description><![CDATA[Working with SERIOUS was an absolute pleasure. After only one meeting they understood our unique product and the message we wished to convey to our client base and corporate partners. They used a impressive network of contacts to get us valuable coverage in many of the national papers, glossy magazines and even TV. SERIOUS also [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-4844" href="http://www.seriouspr.com/julie-mcbride-md-venture-ni/jmcb/"><img class="alignleft size-medium wp-image-4844" title="jmcb" src="http://www.seriouspr.com/wp-content/uploads/2012/01/jmcb-270x300.jpg" alt="" width="270" height="300" /></a></p>
<p>Working with SERIOUS was an absolute pleasure. After only one meeting they understood our unique product and the message we wished to convey to our client base and corporate partners. They used a impressive network of contacts to get us valuable coverage in many of the national papers, glossy magazines and even TV. SERIOUS also guided us in the direction of building a digital marketing strategy long before the rest of the photographic industry.</p>
<p>I would have no hesitation in recommending their services.</p>
]]></content:encoded>
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		<title>Mid Ulster firm Premier Electrics defies economic trends with 50% rise in sales</title>
		<link>http://www.seriouspr.com/mid-ulster-firm-premier-electrics-defies-doom-and-gloom-with-50-increase-in-sales/</link>
		<comments>http://www.seriouspr.com/mid-ulster-firm-premier-electrics-defies-doom-and-gloom-with-50-increase-in-sales/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 14:50:25 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
				<category><![CDATA[Client Newsroom]]></category>
		<category><![CDATA[Latest Client News]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.seriouspr.com/?p=4816</guid>
		<description><![CDATA[A construction-related family owned business from Mid Ulster has managed to defy national business performance trends by posting an increase in turnover for the past 12 months of 50%! Bellaghy based Premier Electrics, which handles commercial electrical installations for a range of large retailers throughout the UK, Ireland and mainland Europe saw sales grow in [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-4817" href="http://www.seriouspr.com/mid-ulster-firm-premier-electrics-defies-doom-and-gloom-with-50-increase-in-sales/mark-scullion-pic/"><img class="alignleft size-medium wp-image-4817" title="MARK SCULLION PIC" src="http://www.seriouspr.com/wp-content/uploads/2012/01/MARK-SCULLION-PIC-300x200.jpg" alt="" width="300" height="200" /></a></p>
<p>A construction-related family owned business from Mid Ulster has managed to defy national business performance trends by posting an increase in turnover for the past 12 months of 50%!</p>
<p>Bellaghy based Premier Electrics, which handles commercial electrical installations for a range of large retailers throughout the UK, Ireland and mainland Europe saw sales grow in 2011 from £18m-£27m.</p>
<p>Managing DIrector, Mark Scullion, who established the business in 1993, attributes the success to the firm&#8217;s growing reputation for delivering major contracts on time and within budget.</p>
<p>&#8220;Our teams have worked tirelessly throughout the year the length and breadth of the UK and Ireland as well as increasingly in countries including Germany, Spain and Belgium.  We are delighted to have developed strong relationships with our clients over the years and, in 2010-11 partnered several of them into new territories.&#8221;</p>
<p>As part of its commitment to being closer to its customers and as a reflection of its growing operating base, Premier this year opened an office in Munich, Germany and plans to open an additional office in London asa part of its planning for 2012.</p>
<p>&#8220;We had to radically change our business strategy with the onset of the economic downturn in the Republic of Ireland which, traditionally, had accounted for almost a quarter of our turnover.  This meant looking to new markets and expanding through the establishment of a dedicated maintenance division.&#8221;</p>
<p>Although understandably delighted with Premier&#8217;s success, Mr Scullion is far from complacent.  &#8220;The ethos of this business is all about hard, honest endeavour with a relentless commitment to quality, so there will be no resting on laurels.  We are already well into our planning for 2012 and 2013 and our goal is to consolidate this year&#8217;s sales&#8217; levels and continue to grow our reputation in the marketplace.&#8221;</p>
<p>Premier currently provides direct and indirect employment for around 150 people and is an Irish market leader in commercial electrical installation and maintenance.</p>
<p>Its clients include Primark, Penneys, ASDA, John Lewis, Debenhams and M&amp;S. Its turnover had a peak of £30m at the height of the economic boom in 2007.</p>
<p>/ends.</p>
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