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	<title>Serious PR - Growing Reputations</title>
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	<link>http://www.seriouspr.com</link>
	<description>A boutique public relations&#039; agency working across the UK and Ireland</description>
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		<title>Ballyrashane and Genesis &#8216;popping up&#8217; at a Spar near you</title>
		<link>http://www.seriouspr.com/ballyrashane-and-genesis-popping-up-at-a-spar-near-you/</link>
		<comments>http://www.seriouspr.com/ballyrashane-and-genesis-popping-up-at-a-spar-near-you/#comments</comments>
		<pubDate>Thu, 17 May 2012 17:06:02 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.seriouspr.com/?p=5222</guid>
		<description><![CDATA[SERIOUS clients, Ballyrashane and Genesis, are being featured in a campaign by Spar in NI. Pop up testimonials have been created to highlight the two brands can be bought through Spar stores. Genesis, a great example of a local artisan bakery, has listings in a range of outlets including Tesco and Waitrose as well as [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-4988" href="http://www.seriouspr.com/about/clients/genesis-revised/"><img class="alignleft size-full wp-image-4988" title="Genesis revised" src="http://www.seriouspr.com/wp-content/uploads/2012/02/Genesis-revised.jpg" alt="" width="130" height="130" /></a></p>
<p>SERIOUS clients, Ballyrashane and Genesis, are being featured in a campaign by Spar in NI.</p>
<p>Pop up testimonials have been created to highlight the two brands can be bought through Spar stores.</p>
<p>Genesis, a great example of a local artisan bakery, has listings in a range of outlets including Tesco and Waitrose as well as a host of independent retailers.</p>
]]></content:encoded>
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		<title>Tesco on BBC Business Podcast explaining new artisan initiative</title>
		<link>http://www.seriouspr.com/tesco-offer-local-artisans-new-biz-opps-as-part-of-balmoral-show-initiative/</link>
		<comments>http://www.seriouspr.com/tesco-offer-local-artisans-new-biz-opps-as-part-of-balmoral-show-initiative/#comments</comments>
		<pubDate>Wed, 16 May 2012 15:25:17 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.seriouspr.com/?p=5202</guid>
		<description><![CDATA[Listen in to BBC Good Morning Ulster&#8217;s Business podcast to find out what Tesco in Northern Ireland is doing to encourage local artisan producers to come and talk with them at this year&#8217;s Balmoral Show  http://bbc.in/JJlCIj.]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-5166" href="http://www.seriouspr.com/local-artisans-offered-sales-opportunity-in-tesco-stores-as-part-of-balmoral-show-initiative/clandeboye-pr-3/"><img class="alignleft size-medium wp-image-5166" title="Clandeboye PR 3" src="http://www.seriouspr.com/wp-content/uploads/2012/05/Clandeboye-PR-3-203x300.jpg" alt="" width="203" height="300" /></a></p>
<p>Listen in to BBC Good Morning Ulster&#8217;s Business podcast to find out what Tesco in Northern Ireland is doing to encourage local artisan producers to come and talk with them at this year&#8217;s Balmoral Show  http://bbc.in/JJlCIj.</p>
]]></content:encoded>
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		<title>Winner of £5k dream garden makeover announced at Acheson &amp; Glover fun day</title>
		<link>http://www.seriouspr.com/winner-of-5k-dream-garden-makeover-announced-at-acheson-glover-fun-day/</link>
		<comments>http://www.seriouspr.com/winner-of-5k-dream-garden-makeover-announced-at-acheson-glover-fun-day/#comments</comments>
		<pubDate>Mon, 14 May 2012 14:23:18 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
				<category><![CDATA[Client Newsroom]]></category>
		<category><![CDATA[Latest Client News]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.seriouspr.com/?p=5195</guid>
		<description><![CDATA[Northern Ireland’s favourite paving and walling company, Acheson &#38; Glover, (www.acheson-glover.com) have celebrated the official opening of their new Outside Room showroom at Samuel Kirk’s builders’ merchant, Glengormley, with a fun family day. The event, which included an outdoor roadshow, was in partnership with U105 Radio and the highlight of the day was the draw [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste"><a rel="attachment wp-att-5196" href="http://www.seriouspr.com/winner-of-5k-dream-garden-makeover-announced-at-acheson-glover-fun-day/ag-9/"><img class="alignleft size-medium wp-image-5196" title="AG 9" src="http://www.seriouspr.com/wp-content/uploads/2012/05/AG-9-300x206.jpg" alt="" width="300" height="206" /></a></div>
<div>Northern Ireland’s favourite paving and walling company, Acheson &amp; Glover, (www.acheson-glover.com) have celebrated the official opening of their new Outside Room showroom at Samuel Kirk’s builders’ merchant, Glengormley, with a fun family day.</div>
<div id="_mcePaste">The event, which included an outdoor roadshow, was in partnership with U105 Radio and the highlight of the day was the draw for a £5,000 dream garden makeover provided by Acheson &amp; Glover in conjunction with The Landscape Centre, Ballyclare.</div>
<div id="_mcePaste">Over a hundred people attended the fun-filled event with balloon shapers, face-painters and even a Morelli’s ice cream van on hand to ensure visitors had plenty to occupy them.</div>
<div id="_mcePaste">The winner of the £5k Dream Garden Makeover, which was promoted by U105 and in The Mirror, was Ryan Nelson from Annesborough Park, Lurgan. Ryan was chosen out of hundreds of entrants from throughout Northern Ireland.</div>
<div id="_mcePaste">Speaking afterwards he said he would be using the top prize for a brand new drive-way.</div>
<div id="_mcePaste">Acheson &amp; Glover’s Outside Rooms’ Manager, Lauren Acheson, congratulated Ryan.</div>
<div id="_mcePaste">“We all know how paving and walling can make our homes unique and give them that extra kerb appeal and we are looking forward to working with our partners for the competition, The Landscape Centre, to deliver something of which Ryan can be proud.  We’d also like to thank everyone who entered and our partners Kirk’s, U105 and The Mirror for helping us make our official opening something truly memorable and great craic too.”</div>
<div id="_mcePaste">Kirk’s Builders’ Merchants is one of five new Acheson &amp; Glover Outside Room Showrooms to be opened for the new outdoor season, bringing the Tyrone firm’s total presence across Northern Ireland to ten such showrooms.</div>
<div id="_mcePaste">For more information on the locations of Acheson &amp; Glover’s Outside Room Showrooms you can log on to http://www.acheson-glover.com/home-owner/.</div>
<p>Winner of £5k dream garden makeover announced at Acheson &amp; Glover fun dayNorthern Ireland’s favourite paving and walling company, Acheson &amp; Glover, (www.acheson-glover.com) have celebrated the official opening of their new Outside Room showroom at Samuel Kirk’s builders’ merchant, Glengormley, with a fun family day.The event, which included an outdoor roadshow, was in partnership with U105 Radio and the highlight of the day was the draw for a £5,000 dream garden makeover provided by Acheson &amp; Glover in conjunction with The Landscape Centre, Ballyclare.Over a hundred people attended the fun-filled event with balloon shapers, face-painters and even a Morelli’s ice cream van on hand to ensure visitors had plenty to occupy them.The winner of the £5k Dream Garden Makeover, which was promoted by U105 and in The Mirror, was Ryan Nelson from Annesborough Park, Lurgan. Ryan was chosen out of hundreds of entrants from throughout Northern Ireland. Speaking afterwards he said he would be using the top prize for a brand new drive-way. Acheson &amp; Glover’s Outside Rooms’ Manager, Lauren Acheson, congratulated Ryan. “We all know how paving and walling can make our homes unique and give them that extra kerb appeal and we are looking forward to working with our partners for the competition, The Landscape Centre, to deliver something of which Ryan can be proud.  We’d also like to thank everyone who entered and our partners Kirk’s, U105 and The Mirror for helping us make our official opening something truly memorable and great craic too.” Kirk’s Builders’ Merchants is one of five new Acheson &amp; Glover Outside Room Showrooms to be opened for the new outdoor season, bringing the Tyrone firm’s total presence across Northern Ireland to ten such showrooms. For more information on the locations of Acheson &amp; Glover’s Outside Room Showrooms you can log on to http://www.acheson-glover.com/home-owner/.</p>
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		<title>Great way to finish off a hectic week &#8211; welcome TESCO!</title>
		<link>http://www.seriouspr.com/great-way-to-finish-off-a-hectic-week-welcome-tesco/</link>
		<comments>http://www.seriouspr.com/great-way-to-finish-off-a-hectic-week-welcome-tesco/#comments</comments>
		<pubDate>Fri, 11 May 2012 14:47:44 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.seriouspr.com/?p=5184</guid>
		<description><![CDATA[Always lovely to finish a busy week on a high so we were delighted to receive confirmation we have been appointed by Tesco to handle a major ongoing PR programme in NI. The appointment follows a rigorous and highly competitive pitch process and we are really looking forward to hitting the ground running. Warm congrats [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-5165" href="http://www.seriouspr.com/about/clients/tesco/"><img class="alignleft size-full wp-image-5165" title="Tesco" src="http://www.seriouspr.com/wp-content/uploads/2012/05/Tesco.jpg" alt="" width="130" height="130" /></a></p>
<p>Always lovely to finish a busy week on a high so we were delighted to receive confirmation we have been appointed by Tesco to handle a major ongoing PR programme in NI.</p>
<p>The appointment follows a rigorous and highly competitive pitch process and we are really looking forward to hitting the ground running.</p>
<p>Warm congrats to our team.</p>
]]></content:encoded>
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		<title>Local artisans offered sales opportunity in Tesco stores as part of Balmoral Show Initiative</title>
		<link>http://www.seriouspr.com/local-artisans-offered-sales-opportunity-in-tesco-stores-as-part-of-balmoral-show-initiative/</link>
		<comments>http://www.seriouspr.com/local-artisans-offered-sales-opportunity-in-tesco-stores-as-part-of-balmoral-show-initiative/#comments</comments>
		<pubDate>Thu, 10 May 2012 16:17:47 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
				<category><![CDATA[Client Newsroom]]></category>
		<category><![CDATA[Latest Client News]]></category>
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		<guid isPermaLink="false">http://www.seriouspr.com/?p=5157</guid>
		<description><![CDATA[LOCAL artisan food producers are being offered a unique chance to get their products in front of thousands of consumers with a new initiative being launched by Tesco at this year’s Balmoral Show. Tesco, which has been a major supporter of Northern Ireland producers for some years now, is reinforcing its commitment to the supply [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste"><a rel="attachment wp-att-5158" href="http://www.seriouspr.com/local-artisans-offered-sales-opportunity-in-tesco-stores-as-part-of-balmoral-show-initiative/clandeboye-pr-3/"><img class="alignleft size-medium wp-image-5158" title="Clandeboye PR 3" src="http://www.seriouspr.com/wp-content/uploads/2012/05/Clandeboye-PR-3-203x300.jpg" alt="" width="203" height="300" /></a></div>
<div>LOCAL artisan food producers are being offered a unique chance to get their products in front of thousands of consumers with a new initiative being launched by Tesco at this year’s Balmoral Show.</div>
<div id="_mcePaste">Tesco, which has been a major supporter of Northern Ireland producers for some years now, is reinforcing its commitment to the supply of local food with a campaign offering smaller companies the fantastic chance to get their food into its stores.</div>
<div id="_mcePaste">Successful producers will be able to display, sell and allow customers to sample their fare in the foyer of selected Tesco stores in a series of specialist artisan displays during the summer months.</div>
<div id="_mcePaste">Tesco is encouraging local producers to visit its stand at the Balmoral Show, located within the Food NI marquee, where marketing and commercial personnel will outline how the scheme will work.</div>
<div id="_mcePaste">Last year Tesco spent more than £500m on local products and now stocks around 1200 items from 90 Northern Ireland suppliers.</div>
<div id="_mcePaste">The company hopes that some as yet undiscovered firms producing first class food products could be given a massive boost by the scheme which could lead to eventual listings in Tesco stores.</div>
<div id="_mcePaste">One local firm whose products are sold by Tesco explained what it meant to their new business to get the backing of such a major multinational.</div>
<div id="_mcePaste">Bryan Boggs, General Manager of Clandeboye Estates Yoghurts said: “Tesco agreed to list our products shortly after our launch in 2008 and this provided a fantastic lift to our business.</div>
<div id="_mcePaste">“They have been very supportive and offered us a lot of guidance on how to promote our products and also, being able to deal with Tesco people based here in Northern Ireland, has made a huge difference.</div>
<div id="_mcePaste">“Working with Tesco gave us fantastic leverage when dealing with other customers. Just to be seen to be able to supply and work with a major retail giant like Tesco helps show that your company is a reasonable size and quality.</div>
<div id="_mcePaste">“Tesco are so easy to work with. You just make one delivery to their depot and they handle the job of distribution throughout their stores.”</div>
<div id="_mcePaste">Cliff Kells, Commercial Manager from Tesco said the initiative heralds the start of Tesco’s drive to work in partnership with local artisans and is one in a series of initiatives this year making up Celebrate Tesco Taste Northern Ireland 2012.</div>
<div id="_mcePaste">“Ultimately this is about giving our consumers the best range of top quality products and helping local artisans get a foot on the Tesco ladder. There are many instances of local companies in Northern Ireland achieving listings here and then enjoying growth throughout our international network, so there are real opportunities here.  We’re looking forward to meeting people with good ideas, good products and good businesses with whom we can work in partnership.”</div>
<div id="_mcePaste">Companies interested in this new opportunity can visit the Tesco stall at the Balmoral Show where they will get full details and be able to see a virtual store graphic backdrop with the type of display stands available.</div>
<div id="_mcePaste">/ends.</div>
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		<title>New Patton Home will help buyers lose the pounds</title>
		<link>http://www.seriouspr.com/new-patton-home-will-help-buyers-lose-the-pounds/</link>
		<comments>http://www.seriouspr.com/new-patton-home-will-help-buyers-lose-the-pounds/#comments</comments>
		<pubDate>Thu, 03 May 2012 21:26:16 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
				<category><![CDATA[Client Newsroom]]></category>
		<category><![CDATA[Latest Client News]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.seriouspr.com/?p=5149</guid>
		<description><![CDATA[A new eco house which turns the clock back decades on energy bills has just gone on the market in Ballymena. At a time when fuel costs are going through the roof the certified approximate heating costs for an entire year on this new family house built by Patton Homes is a mere £232 – [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste"><a rel="attachment wp-att-5152" href="http://www.seriouspr.com/new-patton-home-will-help-buyers-lose-the-pounds/herbison_fields_pic03-2/"><img class="alignleft size-medium wp-image-5152" title="Herbison_Fields_Pic03" src="http://www.seriouspr.com/wp-content/uploads/2012/05/Herbison_Fields_Pic031-300x225.jpg" alt="" width="300" height="225" /></a></div>
<div id="_mcePaste">A new eco house which turns the clock back decades on energy bills has just gone on the market in Ballymena.</div>
<div id="_mcePaste">At a time when fuel costs are going through the roof the certified approximate heating costs for an entire year on this new family house built by Patton Homes is a mere £232 – nearly £100 less than the current cost of a 500 litre fill of oil.</div>
<div id="_mcePaste">The cutting edge energy efficient features in the property at Herbison Fields is also set to save its lucky owners a small fortune on hot water and lighting bills with its Energy Performance Certificate estimating approximate costs of £88 for lights and £91 for hot water for the year.</div>
<div id="_mcePaste">With household energy bills increasing more than 90 per cent in six years, rising by nearly £600 to an average of £1,259, this unique home offers significant savings.</div>
<div id="_mcePaste">And you don’t have to be a millionaire to afford it as this high specification full turnkey family house is on the market for a moderate price of £185,000.</div>
<div id="_mcePaste">The savings have been made possible by a host of energy efficient features which go way beyond what current building control standards dictate.</div>
<div id="_mcePaste">These include a timber frame wall system which improves insulation and air tightness, a ventilation system with heat recovery which reuses any heat that is generated in the house and a solar system that provides 70% of hot water free.</div>
<div id="_mcePaste">The house is also fitted with triple glazed PVC windows and external doors with triple glazing.</div>
<div id="_mcePaste">It has been finished to Patton’s usual high quality specification and comes with a luxury hand painted designer kitchen with appliances, fitted sanitary ware, tiling, flooring and fireplace.</div>
<div id="_mcePaste">The house was built on an infill site on the existing attractive Herbison Fields development on the Cushendal Road in Ballymena.</div>
<div id="_mcePaste">John Montgomery, Director of Patton said: “This is a one off home built with the aim of conserving as much energy as possible.</div>
<div id="_mcePaste">“With fuel costs now such a huge concern for many people we wanted to create a family home where there would be significant savings on bills and we are pleased that we have achieved that.</div>
<div id="_mcePaste">“Building has to change considerably in Northern Ireland to meet today’s requirements and this house represents the homes of the future and incorporates a lot of the features which we as a company will be adopting as we go forward.”</div>
<div id="_mcePaste">The house is on sale through McAfee Estate Agents in Ballymena.</div>
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		<title>McAvoy Hire solution just what the doctor ordered for pharma giant with accommodation issue at DunLaoighaire, Dublin</title>
		<link>http://www.seriouspr.com/mcavoy-hire-solution-just-what-the-doctor-ordered-for-pharma-giant-with-accommodation-issue-at-dunlaoighaire-dublin/</link>
		<comments>http://www.seriouspr.com/mcavoy-hire-solution-just-what-the-doctor-ordered-for-pharma-giant-with-accommodation-issue-at-dunlaoighaire-dublin/#comments</comments>
		<pubDate>Thu, 03 May 2012 15:53:35 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
				<category><![CDATA[Client Newsroom]]></category>
		<category><![CDATA[Latest Client News]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.seriouspr.com/?p=5140</guid>
		<description><![CDATA[The McAvoy Group has helped a multi-national pharmaceutical company reinforce its ‘green’ credentials by supplying high-spec refurbished modular accommodation for its Dublin HQ. Faced with an acute accommodation problem due to the need to grow its European presence pharma giant, Amgen turned to McAvoy’s Hire division for the supply of a 2,000 sq m double [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a rel="attachment wp-att-5143" href="http://www.seriouspr.com/mcavoy-hire-solution-just-what-the-doctor-ordered-for-pharma-giant-with-accommodation-issue-at-dunlaoighaire-dublin/external-1/"><img class="alignleft size-medium wp-image-5143" title="External 1" src="http://www.seriouspr.com/wp-content/uploads/2012/05/External-1-300x225.jpg" alt="" width="300" height="225" /></a><br />
</strong></p>
<p>The McAvoy Group has helped a multi-national pharmaceutical company reinforce its ‘green’ credentials by supplying high-spec refurbished modular accommodation for its Dublin HQ.</p>
<p>Faced with an acute accommodation problem due to the need to grow its European presence pharma giant, Amgen turned to McAvoy’s Hire division for the supply of a 2,000 sq m double storey building on a three year hire deal worth almost €1.5m.</p>
<p>The building, which has been especially adapted to provide Office, and meeting rooms for 250 people and, canteens, serving areas, toilet blocks and changing facilities for around 950 people is a mix of reconditioned galvanised steel framed buildings allocated from McAvoy Hire’s extensive range of modular accommodation.</p>
<p>Eoin Daly, Director of Sales Maccom / McAvoy explains <strong><em>“Altogether it comprises 80 sections. Externally it boasts double glazed windows and has a one-hour fire rating, while internally it is fully turnkey, with carpets, air-conditioning, IT cabling and full mechanical and electrical engineering.</em></strong></p>
<p><strong><em>“The brief was to provide something that could accommodate around 250 Amgen staff and up to 700 construction management personnel but one of the greatest challenges we faced was it had to be up and ready within just eight weeks.</em></strong></p>
<p><strong><em>“This type of ex-stock modular solution was perfect in that we could adapt an existing building, make it fit for our client’s purpose and deliver it in a fast-track time-frame with manageable fixed costs.  Most importantly, it meant the client didn’t have to build accommodation which would only be required for a fixed period of time, thereby cutting down on carbon footprint and working efficiently all-round.”</em></strong></p>
<p>McAvoy Hire provides a range of portable and modular accommodation units for sale or hire in the UK or Ireland. It is an integral part of the McAvoy Group of companies, one of the largest manufacturers and suppliers of off-site building solutions in the UK and Ireland with a track record for the design, manufacturing and installation of modular and sectional buildings stretching back almost 40 years.</p>
<p>McAvoy has two purpose-built, state-of-the-art manufacturing plants, totalling 120,000 sq ft. at Dungannon and Lisburn which are equipped with the latest production machinery and utilising the latest manufacturing equipment, techniques and processes including lean manufacturing. The group also offers full design, transport and installation services and has an extensive commitment to new product design.</p>
<p>For more information on McAvoy Hire log on to <a href="http://www.mcavoygroup.com/hire-or-buy/">www.mcavoygroup.com/hire-or-buy/</a></p>
<p>/ends</p>
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		<title>Time to get Calorie Wise when Eating Out</title>
		<link>http://www.seriouspr.com/time-to-get-calorie-wise-when-eating-out/</link>
		<comments>http://www.seriouspr.com/time-to-get-calorie-wise-when-eating-out/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 10:44:53 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
				<category><![CDATA[Client Newsroom]]></category>
		<category><![CDATA[Latest Client News]]></category>
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		<guid isPermaLink="false">http://www.seriouspr.com/?p=5130</guid>
		<description><![CDATA[The Food Standards Agency in Northern Ireland has launched a scheme which will see local food businesses displaying calorie information on menus and takeaway food for the first time. The Caloriewise scheme, which is being trialled by eight local businesses, including three health trusts, is a drive to encourage consumers to make more informed choices [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_5135" class="wp-caption alignleft" style="width: 310px"><a rel="attachment wp-att-5135" href="http://www.seriouspr.com/time-to-get-calorie-wise-when-eating-out/fsa-caloriewise-launch-pic-1/"><img class="size-medium wp-image-5135" title="FSA Caloriewise launch pic 1" src="http://www.seriouspr.com/wp-content/uploads/2012/04/FSA-Caloriewise-launch-pic-1-300x207.jpg" alt="" width="300" height="207" /></a><p class="wp-caption-text">Health Minister gets Caloriewise Dr Henrietta Campbell, Board Member of the Food Standards Agency couldn&#39;t tempt the Health Minister Edwin Poots to have a high calorie cake with his coffee at the launch of the new Caloriewise pilot scheme. The scheme will see calorie information displayed on menus in fast food retaurants, takeaways, staff canteens and coffee shops across Northern Ireland. With 8 out of 10 people eating outside the home at least once a week, the FSA hopes Caloriewise information will help customers make healthier choices when they&#39;re eating on the go. Ends </p></div>
<p><a rel="attachment wp-att-5125" href="http://www.seriouspr.com/about/clients/caloriewise_logo_wi1af2e3e-revised/"><img class="alignleft size-full wp-image-5125" title="Caloriewise_logo_wi#1AF2E3E REVISED" src="http://www.seriouspr.com/wp-content/uploads/2012/04/Caloriewise_logo_wi1AF2E3E-REVISED.jpg" alt="" width="116" height="130" /></a>The Food Standards Agency in Northern Ireland has launched a scheme which will see local food businesses displaying calorie information on menus and takeaway food for the first time.</p>
<p>The Caloriewise scheme, which is being trialled by eight local businesses, including three health trusts, is a drive to encourage consumers to make more informed choices when eating out or on-the-go.</p>
<p>Speaking at the launch, the Health Minister, Edwin Poots MLA, congratulated the organisations which have had, what he described as, the “foresight and vision” to participate in the pilot scheme, stating that he recognises the effort and commitment required to make it a success.</p>
<p>The Minister said: <strong>“Protecting public health is my department’s number one priority.  You only have to look at the figures to appreciate the enormous challenge we are facing: in Northern Ireland around 6 out of every 10 adults are either overweight or obese.</strong></p>
<p><strong> </strong></p>
<p><strong>“We have set ourselves challenging targets in the strategy,<em> A Fitter Future for All</em>, not only to stop the <em>rise</em> in obesity levels but to actively <em>reduce</em> them over the next three years.</strong></p>
<p><strong> </strong></p>
<p><strong>“This will not be an easy process and will require changes in our lifestyles and behaviours.</strong></p>
<p><strong> </strong></p>
<p><strong>“The Caloriewise scheme gives consumers the power to make informed choices.  With so many of us eating on the move now, anything which raises awareness of the healthier choices we can make is a good thing.</strong></p>
<p><strong> </strong></p>
<p><strong>“I would like to congratulate the Food Standards Agency and the participating businesses in Northern Ireland for working in partnership to deliver real benefits for consumers and I would urge other businesses to pick up this mantle and work with the FSA in order to have a positive impact on your customers’ health.”</strong></p>
<p><strong> </strong></p>
<p>Maria Jennings, Head of Dietary Health at the Food Standards Agency in NI explained, “In Northern Ireland, eight out of ten of us eat outside the home every week, accounting for one in six meals.  For all of these occasions, we often have no idea how many calories we are consuming. Eating out clearly presents a major information gap for customers.</p>
<p>“Caloriewise is not just about the occasional ’dining out’ experience, but the more frequent occasions like visiting a sandwich bar for lunch on the run, meeting a friend for coffee or regular eating in a workplace canteen.”</p>
<p>Research* published by the FSA in March 2011 revealed that there is a lack of knowledge around the recommended calorie intake for maintaining a healthy weight: for men 2500 calories and for women 2000 calories a day.  This need for education and awareness is something the FSA has recognised with its new campaign.</p>
<p>Maria Jennings continued, “The Caloriewise scheme is designed to get people thinking a bit more about their overall calorie intake in a day and encouraging them to make informed choices to keep the calories in check.  Food outlets will not only display calorie content for individual items and portions but also a clear reminder of the recommended daily intake on posters and leaflets.”</p>
<p>Businesses involved in the pilot scheme, which will run for six months, will display the calorie content of items clearly and prominently at the point of choice, in menus and on menu boards. Businesses signed up include: The Streat, Sodexo Catering, Botanic Inns, Aramark, and Mount  Charles catering, as well as three local healthcare trusts.</p>
<p>The pilot programme will be evaluated to consider practical issues for businesses as well as consumer reactions and understanding of the scheme.</p>
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		<title>Premier shortlisted for Viscount Awards&#8217; Exporter of the Year</title>
		<link>http://www.seriouspr.com/premier-shortlisted-for-viscount-awards-exporter-of-the-year/</link>
		<comments>http://www.seriouspr.com/premier-shortlisted-for-viscount-awards-exporter-of-the-year/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 12:37:31 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
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		<description><![CDATA[Congrats to our client, Premier Electrics (www.premierelectrics.com) who have been shortlisted for this year&#8217;s Ulster Business Viscount Awards in the Exporter of the Year category. This is terrific recognition for a company that has really pushed the boundaries of export in recent years and grown their sales levels significantly. All the best to the guys [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-4994" href="http://www.seriouspr.com/about/clients/premier-revised/"><img class="alignleft size-full wp-image-4994" title="Premier revised" src="http://www.seriouspr.com/wp-content/uploads/2012/02/Premier-revised.jpg" alt="" width="130" height="130" /></a></p>
<p>Congrats to our client, Premier Electrics (www.premierelectrics.com) who have been shortlisted for this year&#8217;s Ulster Business Viscount Awards in the Exporter of the Year category.</p>
<p>This is terrific recognition for a company that has really pushed the boundaries of export in recent years and grown their sales levels significantly.</p>
<p>All the best to the guys at the awards&#8217; ceremony to be held at the Corinthia Hotel, London on 22 May.</p>
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		<title>McAvoy Celebrates Government Procurement Service Framework hat-trick</title>
		<link>http://www.seriouspr.com/mcavoy-celebrates-government-procurement-service-framework-hat-trick/</link>
		<comments>http://www.seriouspr.com/mcavoy-celebrates-government-procurement-service-framework-hat-trick/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 20:34:33 +0000</pubDate>
		<dc:creator>Serious PR</dc:creator>
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		<description><![CDATA[McAvoy Think Smart: Build Smart, the Northern Ireland-based UK market-leader in off-site permanent and modular construction has again been named as a provider on The Government Procurement Service’s Framework for an extensive range of construction and professional services. It’s the third successive time McAvoy has secured its place on this important four year roster and [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-4989" href="http://www.seriouspr.com/about/clients/mcavoy-revised/"><img class="alignleft size-full wp-image-4989" title="McAvoy revised" src="http://www.seriouspr.com/wp-content/uploads/2012/02/McAvoy-revised.jpg" alt="" width="130" height="130" /></a>McAvoy Think Smart: Build Smart, the Northern Ireland-based UK market-leader in off-site permanent and modular construction has again been named as a provider on The Government Procurement Service’s Framework for an extensive range of construction and professional services.</p>
<p>It’s the third successive time McAvoy has secured its place on this important four year roster and that of its predecessor, Buying Solutions.</p>
<p>The award is further recognition of McAvoy’s expertise in developing high quality sustainable buildings that offer exceptional value for money.</p>
<p>McAvoy, with manufacturing plants and sales depots based in Northern Ireland and Britain, secured its place on the framework agreement through a competitive tendering process for modular buildings including applications for education, healthcare, custodial and local authority categories.</p>
<p>Orla Corr, Business Development Director, said: “This is a tremendous endorsement by a very prestigious and important client which, in part, reflects the extensive work we have carried out in the public sector over the past decade.</p>
<p>“We look forward to continuing to develop our relationship with Government Procurement Service particularly at this time when the public sector is facing significant spending restraints and is increasingly looking at off-site construction and modular buildings for cost-effective and high quality buildings.”</p>
<p>Public sector buyers can access information on the Modular Building Framework at http://gps.cabinetoffice.gov.uk.</p>
<p>McAvoy is the UK and Ireland’s leading permanent offsite and modular construction firm. It is part of the McAvoy Group which has locations at Dungannon, Lisburn, Dublin and London.</p>
<p>McAvoy’s core operating areas are in Education, Health, Hospitality, Retail and Sport.</p>
<p>The Group employs 150 staff and has a turnover of £24m.</p>
<p>For more information on the McAvoy Group log on to www.mcavoygroup.com.</p>
<p>/ends</p>
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