David McCavery

Founder/MD

davidDavid McCavery founded Serious PR with a vision to provide a niche and specialist all-island PR consultancy. His first job was as a reporter with a top South Down newspaper. David has spent 25 years in the communications’ industry and moved into PR from a position as editor of another Down-based regional newspaper in 1990. Many of his journalistic peers now occupy key roles across the Irish business and news media.

David has worked throughout Ireland and the UK as a PR consultant to a range of private and public sector organisations. He specialises in B2B and Corporate PR and has handled PR for a range of corporates including Ulster Bank; Seagate (which he launched in Derry and Clonmel); Vauxhall, Vodafone (publicising its market entry in NI) and Stena Line (handling PR for six years including the launch of  the HSS in Belfast).

Some of David’s most memorable PR assignments have included announcing a major company restructuring for a manufacturing plant in the North of England; advising one of the UK and Ireland’s largest police forces on its internal and external communications mechanisms and structures; launching the world’s largest fast ferry to Ireland; leading familiarisation trips for journalists to a range of tourism destinations including Portugal and North America and co-ordinating the media team in the Territorial Army’s Executive Stretch activity weekends! David currently delivers hands-on advice to a number of clients with strong links on both sides of the border including: The Patton Construction Group (all-island), The Orana Property Development Group, Galantas plc, Acheson Glover (major concrete products manufacturer and distributor), AJ Hurst (UK and Ireland) and Western Building Systems (UK and Ireland).

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