Tesco Taste NI event expected to attract 20,000 visitors over 4 days at Custom House Square from 12-14 September
The countdown is on for Northern Ireland’s largest free food and drink event, Tesco Taste NI Festival which runs from 2pm on Friday 12th until 5pm on Sunday14th September at Belfast’s Custom House Square. More than 60 food and drink producers will be offering the public the opportunity to sample their wares at next month’s event which has attracted around 100,000 visitors since 2009. As well as long established businesses like Irwins Bakery, this year’s Tesco Taste NI show will have five first time exhibitors including Dromore-based Graham’s Bakery, whose products will go on sale in Tesco in October. According to Tim Graham the event is a superb shop window for local producers to showcase and market-test. “We are very much looking forward to getting our mini cake products and swiss rolls in front of so many potential customers. As a young, emerging brand involved for the first time this is a fantastic way of sampling and market-testing. It’s also great to be sitting alongside so many other long established companies and to have the opportunity to get advice from them.” For others, like Conor Daykin, founder of Tasty Foods Cuisine in South Belfast which makes ready meals, garlic breads, pies and fresh soups the show has also opened up significant exporting opportunities. The family-owned and managed business won a listing from Tesco GB which resulted in two of its sauce concentrates, Authentic Curry Paste and Authentic Gravy Paste hitting the shelves of almost 250 stores throughout Britain from January of this year. The deal followed the company’s participation in a ‘Meet The Buyer’ event organised by Invest NI with support from Tesco on the eve of last year’s Taste NI showpiece. Conor Daykin said: “The new business in Britain builds on our relationship with Tesco Northern Ireland over many years. With help and encouragement from the Tesco team here and Invest NI we were introduced to the key buyer based at Tesco GB headquarters and given the opportunity to present a number of our products. “The export deal is an immensely encouraging development for us and will provide a platform for continued growth of the business especially in Britain, a key target market for us going forward.” The 2014 Tesco Taste NI Festival, located under specially erected canvas, will open its doors to the public on Friday 12 September at 2pm and continue on Saturday from 10am until 6pm and Sunday from 11am until 5pm. More than 20,000 people are expected to visit over the three days. For more information you can long on to https://www.facebook.com/tastenorthernireland. /ends.