Tesco is celebrating Northern Ireland’s harvest this month.
The leading retailer has joined forces with three major local food producers to highlight the abundance of fresh produce currently available in the 54 Tesco stores across Northern Ireland.
Potato firm Wilson’s Country, vegetable supplier Gilfresh Produce and apple company McCann’s are in the Harvest spotlight.
Caoimhe Mannion, Marketing Manager for Tesco NI, explained: “Our Celebrate Northern Ireland’s Harvest With Tesco initiative is all about highlighting the fantastic fresh produce available in our stores.
“Northern Ireland has superb locally grown vegetables, apples and potatoes and at this time of year we sell about two million items of local fresh produce each week. And that’s definitely worth shouting about.”
The in-store celebration – it is being staged in 12 large stores and features foyer displays and sampling – is part of the ongoing Tesco Taste Northern Ireland campaign aimed at supporting Northern Ireland food and its producers.
Harvest, from the Old English word hærfest, meaning autumn, has been celebrated since pre-Christian times, while the modern church-led tradition of celebrating the key season for reaping and gathering grain and other grown products began in 1843.
William Gilpin from Gilfresh explained: “This is the best time of year for local produce as there’s more in season than at any other time, including cabbages, lettuce, celery, carrots, broccoli, swede, brussels sprouts and more.”
Angus Wilson from Wilson’s Country said: “We have been working in partnership with Tesco since 1997. Our joint focus has always been to supply local varieties that suit local tastes. We supply over one million potatoes to Tesco NI stores every week.”
Kevin McCann of McCann’s explained: “When local apples and pears are in season, we supply them to Tesco. And all year round our range of juices, pure apple and berry blends, which have won a string of accolades, are also on sale in Tesco. And we now make McCann’s Apple County Cider as a natural progression.”