BRIEF Promoting product launch at International Food & Drink Event in London for new ‘Mighty Mash’ produced by ‘From Our Farm’ and aimed at healthier eating for kids.
RESPONSE Press pack issued in advance of show to all major food journalists in UK and Ireland. Involved local Government Minister in advance photo-shoot and worked with Assembly officials to arrange visit to client stand. Photo shoot and press release endorsed by celebrity chef Jenny Bristow issued widely to local and national press and media.
RESULTS Successful widespread coverage in electronic media, press, business and food publications in NI, RoI and GB, including prestigious UK magazine ‘The Grocer’. Also significant online coverage.