BRIEF Our brief was to bring this stunning location which is now one of Belfast’s most iconic buildings, to the attention of potential tenants or purchasers.

RESPONSE We developed a comprehensive communications plan, working closely with the developer and the commercial and residential estate agents. This involved media visits, in-depth editorial feature profiles and an e-marketing campaign.

RESULTS The development has received extensive television, radio, magazine and press coverage throughout the UK. We even persuaded UTV’s Tina Campbell and Malachy Cush to pay us a visit for a piece that was broadcast on primetime local television. The Belfast Telegraph’s highly respected Property Editor, Helen Carson, described The Boat has having the best views in Belfast and the apartments were recognised as one of the most desirable places to live in Northern Ireland by the same paper.